How Emotions Shape Our World. New Thinking (and Feeling) on Consumer Engagement in Health Care from Amino Lounge.

Minneapolis, MN, May 29, 2009 --(PR.com)-- Grossman Design Associates today announced the release of insightful new perspectives on consumer engagement in health care. These ideas, exploring the role Listening plays in engaging frightened health care consumers, were published on Amino Lounge, an online community.

http://aminolounge.blogspot.com/2009/05/how-emotions-shape-our-world_20.html

According to McKinsey Quarterly, health consumers were feeling "concerned and confused" about health care in 2008. Today, a year later, they are more likely feeling "terrified," says Creative Accounts Director Eric Hayward.

"It's frightening to think people are putting off important procedures and treatments for fear of the cost, for one thing," Hayward says. "How do we talk to somebody experiencing fear and uncertainty? Should we use technical language about procedures, treatments and the complex language of health care financing, or should we 'just listen?'" says Hayward.

In a dizzying route through deep space, exploring the role emotions play in the new Star Trek adventure, through anthropological perspectives on our primitive brain, the Amino Lounge article goes on to analyze three, recent, high-profile health care campaigns.

"How can we, as advertisers and health care business leaders, create communication that says, simply, 'we hear you?'" Eric Hayward says. "That's trite and too simplistic of course. The intricate science of advertising, which is half intuition and half strategy, may show us the way through this confusing universe."

###

Amino Lounge is an online community, accessible on LinkedIn/Groups and at aminolounge.blogspot.com, providing research and ideas for better consumer engagement through creative health care communication, branding, and advertising.

For fifty years, Grossman Design has created imaginative visual communications programs to fulfill our clients’ marketing goals. As a design firm with a marketing approach, we provide our clients with an enhanced ability to differentiate themselves from their competition and deliver a clear message that gets results.