Addressers Offers Database Management Services
Services Geared to Improving the Response of Client Direct Mail Campaign
Los Angeles, CA, May 31, 2009 --(PR.com)-- The Addressers (www.theaddressers.com), a Southern California Direct Marketing Company, is offering database management and list brokering services to help clients improve the response level of their direct mail programs. The services include appending demographic or telephone data to existing databases, merging and purging lists, and list rental or brokering.
Addressers also offers other database related services such as Data Storage, Data Conversion, Data Mining, Response Analysis, Database Analysis, and Data Warehousing.
Kent Moon, President of Addressers, stated “Bob Stone, author of ‘Direct Marketing Methods,’ one of the bibles of the direct marketing field, says that maximizing direct mail success depends first upon the lists you use, second upon the offers you make, and third upon the copy and graphics you create. So from this you can see that the list that you send to is the most important factor in the success of any direct mail campaign, much more so than the offer or the creative elements. That’s why we offer a variety of services to clients to improve the quality of their mailing lists. One example of this is adding value to your database by appending demographic information to the list. This is also called an ‘overlays’ or ‘list enhancements.’ This can include data like lifestyle characteristics, income, age, marital status, and likelihood to respond by mail or phone. This data can be appended to lists that you already have by comparing it to other lists. By appending demographic information that is relevant to your product or service offering, you can increase response. We have over 500 demographics, psychographics, and lifestyle elements available.”
Addressers is a direct marketing company that has provided direct mail and fulfillment services for more than 20 years. Unlike many companies where customization capabilities are limited, Addressers can provide clients with timely and cost-effective solutions by custom designing mailing, fulfillment and database services using time-tested proprietary modules.
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Addressers also offers other database related services such as Data Storage, Data Conversion, Data Mining, Response Analysis, Database Analysis, and Data Warehousing.
Kent Moon, President of Addressers, stated “Bob Stone, author of ‘Direct Marketing Methods,’ one of the bibles of the direct marketing field, says that maximizing direct mail success depends first upon the lists you use, second upon the offers you make, and third upon the copy and graphics you create. So from this you can see that the list that you send to is the most important factor in the success of any direct mail campaign, much more so than the offer or the creative elements. That’s why we offer a variety of services to clients to improve the quality of their mailing lists. One example of this is adding value to your database by appending demographic information to the list. This is also called an ‘overlays’ or ‘list enhancements.’ This can include data like lifestyle characteristics, income, age, marital status, and likelihood to respond by mail or phone. This data can be appended to lists that you already have by comparing it to other lists. By appending demographic information that is relevant to your product or service offering, you can increase response. We have over 500 demographics, psychographics, and lifestyle elements available.”
Addressers is a direct marketing company that has provided direct mail and fulfillment services for more than 20 years. Unlike many companies where customization capabilities are limited, Addressers can provide clients with timely and cost-effective solutions by custom designing mailing, fulfillment and database services using time-tested proprietary modules.
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Contact
The Addressers
Kent Moon
818-503-0691
www.theaddressers.com
Kent Moon
818-503-0691
www.theaddressers.com
Contact
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