Baxa Corporation’s Claude Hooton Featured in Leadership Strategy Book, Inside the Minds: The Health Care Management Team
Claude Hooton, Executive Vice President of Sales and Marketing for Baxa Corporation was recognized for his leadership through his contribution to the recently released book, Inside the Minds: The Health Care Management Team. Hooton’s contribution joins those of CEOs, CTOs and other leaders to provide insight into the best leadership practice in the health care industry.
Denver, CO, August 11, 2006 --(PR.com)-- Baxa Corporation’s Executive Vice President of Sales and Marketing, Claude Hooton, was recognized as an expert in healthcare leadership in the recently released book, Inside the Minds: The Health Care Management Team: The Roles, Responsibilities, and Leadership Strategies of CEOs, CTOs, Marketing Executives, and HR Leaders, published by Aspatore Books. With eleven executive peers from other influential medical and healthcare corporations, Hooton contributes his experiences in sales and marketing management and leadership.
Inside the Minds: The Health Care Management Team is an authoritative, insider’s perspective on the best leadership strategies of executives in today’s health care industry. Featuring CEOs, CTOs, marketing executives and HR leaders from companies such as Stryker, Philips Medical Systems, FUJIFILM Medical Systems, the book provides a broad yet comprehensive overview of this dynamic industry. today.
According to Hooton, the most important marketing strategy is to actually have one. Baxa Corporation, for example, forms strategic plans for one, three and five-year goals and objectives. Once this first step is in place, he identifies a few basic methodologies for achieving marketing success. “I tell our product managers to think like a Chief Executive Officer – tracking key metrics as if they were managing a company,” Hooton notes. Another important strategy is to focus on making money, with a clear value proposition. “Set goals that are aggressive, important, achievable and quantifiable,” he continues, “Then build the best team possible to meet them.”
As EVP, Claude Hooton is responsible for worldwide sales, service, marketing and business development activities for Baxa Corporation. Under his leadership, the Baxa sales team was recognized by the American Business Awards as the best US sales organization. The Stevie Award podcast can be heard at http://thestevies.com/podcast/ClaudeHootonInterview.mp3. Hooton earned an MBA from Harvard University and a BS in finance from San Diego State University.
The Inside the Minds series is unique in the business book market by publishing an unparalleled group of executives and providing an introspective look into the leading minds of the business and legal world. The book is available at http://www.aspatore.com/store/details.asp?id=286 and is available through bookstores nationwide.
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About Baxa Corporation
Baxa, a customer-focused medical device company, provides innovative, solution-based technologies for fluid handling and delivery. Its systems and devices promote the safe and efficient preparation, handling, packaging, and administration of fluid medications. Key products include Rapid-Fill™ Automated Syringe Fillers, Exacta-Med® Oral Dispensers, MicroFuse® Syringe Infusers, Repeater™ Pharmacy Pumps, and Exacta-Mix™ and MicroMacro™ Multi-Source Compounders; used worldwide in hospitals and healthcare facilities. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada and the United Kingdom; direct representation in Belgium, Denmark, Finland, France, Germany, Luxembourg and The Netherlands; and distribution partners worldwide. Further information is available at http://www.baxa.com
About Aspatore Books
Aspatore Books is the largest and most exclusive publisher of C-Level executives (CEO, CFO, CTO, CMO, Partner) from the world's most respected companies and law firms. Aspatore Books is committed to publishing an innovative line of business and legal books, those which lay forth principles and offer insights that when employed, can have a direct financial impact on the reader's business objectives, whatever they may be. For information: http://www.Aspatore.com
Contacts:
Marian Robinson, Vice President, Marketing
Baxa Corporation http://www.baxa.com 800.567.2292 ext. 2157 or 303.617.2157
Email: marian.robinson@baxa.com
Maggie Chamberlin Holben, APR
Absolutely Public Relations http://www.absolutelypr.com 303.984.9801 or 303.669.3558
Email: maggie@absolutelypr.com
Amy Mortensen
Aspatore Books http://www.Aspatore.com 866-ASPATORE
Email: amortensen@aspatore.com
Inside the Minds: The Health Care Management Team is an authoritative, insider’s perspective on the best leadership strategies of executives in today’s health care industry. Featuring CEOs, CTOs, marketing executives and HR leaders from companies such as Stryker, Philips Medical Systems, FUJIFILM Medical Systems, the book provides a broad yet comprehensive overview of this dynamic industry. today.
According to Hooton, the most important marketing strategy is to actually have one. Baxa Corporation, for example, forms strategic plans for one, three and five-year goals and objectives. Once this first step is in place, he identifies a few basic methodologies for achieving marketing success. “I tell our product managers to think like a Chief Executive Officer – tracking key metrics as if they were managing a company,” Hooton notes. Another important strategy is to focus on making money, with a clear value proposition. “Set goals that are aggressive, important, achievable and quantifiable,” he continues, “Then build the best team possible to meet them.”
As EVP, Claude Hooton is responsible for worldwide sales, service, marketing and business development activities for Baxa Corporation. Under his leadership, the Baxa sales team was recognized by the American Business Awards as the best US sales organization. The Stevie Award podcast can be heard at http://thestevies.com/podcast/ClaudeHootonInterview.mp3. Hooton earned an MBA from Harvard University and a BS in finance from San Diego State University.
The Inside the Minds series is unique in the business book market by publishing an unparalleled group of executives and providing an introspective look into the leading minds of the business and legal world. The book is available at http://www.aspatore.com/store/details.asp?id=286 and is available through bookstores nationwide.
###
About Baxa Corporation
Baxa, a customer-focused medical device company, provides innovative, solution-based technologies for fluid handling and delivery. Its systems and devices promote the safe and efficient preparation, handling, packaging, and administration of fluid medications. Key products include Rapid-Fill™ Automated Syringe Fillers, Exacta-Med® Oral Dispensers, MicroFuse® Syringe Infusers, Repeater™ Pharmacy Pumps, and Exacta-Mix™ and MicroMacro™ Multi-Source Compounders; used worldwide in hospitals and healthcare facilities. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada and the United Kingdom; direct representation in Belgium, Denmark, Finland, France, Germany, Luxembourg and The Netherlands; and distribution partners worldwide. Further information is available at http://www.baxa.com
About Aspatore Books
Aspatore Books is the largest and most exclusive publisher of C-Level executives (CEO, CFO, CTO, CMO, Partner) from the world's most respected companies and law firms. Aspatore Books is committed to publishing an innovative line of business and legal books, those which lay forth principles and offer insights that when employed, can have a direct financial impact on the reader's business objectives, whatever they may be. For information: http://www.Aspatore.com
Contacts:
Marian Robinson, Vice President, Marketing
Baxa Corporation http://www.baxa.com 800.567.2292 ext. 2157 or 303.617.2157
Email: marian.robinson@baxa.com
Maggie Chamberlin Holben, APR
Absolutely Public Relations http://www.absolutelypr.com 303.984.9801 or 303.669.3558
Email: maggie@absolutelypr.com
Amy Mortensen
Aspatore Books http://www.Aspatore.com 866-ASPATORE
Email: amortensen@aspatore.com
Contact
Baxa Corporation
Maggie Chamberlin Holben, APR
303.984.9801 or 303.669.3558
http://www.baxa.com
Maggie Chamberlin Holben, APR
303.984.9801 or 303.669.3558
http://www.baxa.com
Contact
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