Todd Knight of Columbus GA Speaks on Rolling Impressions’ Mobile Billboard Advertising Trucks
Todd Knight of Rolling Impressions of Columbus, GA explains why the company’s mobile billboard advertising trucks are an effective alternative advertising method in Columbus Georgia.
Columbus, GA, June 01, 2009 --(PR.com)-- Columbus’s small business owners face the daunting task of delivering their message during a time when the response rates of conventional advertising mediums are rapidly dwindling. Consider these facts:
1. 78% of advertisers say that TV advertising has become less effective during the past two years according to the Association of National Advertisers.
2. Dr. Lynella Grant states “Response rates to Yellow Page advertising are declining. There’s no getting around it, fewer people use them every year.”
3. And according to Harwood, “Fewer daily newspapers are sold today than in 1960 despite a 50 percent increase in the U.S. population”.
To thrive (or even to survive), Columbus’ small business owners are forced to rethink their advertising strategies for today’s changing marketplace. One Columbus Georgia business, Rolling Impressions (http://www.rolling-impressions.com) may have the solution.
Todd Knight, the manager for Rolling Impressions of Columbus GA, explains the advertising effectiveness of company’s mobile billboard advertising truck. “It’s really common sense”, said Knight. “The number of television and radio stations in Columbus creates a fragmented market. As such, for an advertiser to reach a broad market, he’d have to advertise on many stations simultaneously, which is generally not cost-effective. To make things worse, readership of newspapers and yellow pages have become abysmal not only in Columbus, but nationwide.”
“Our solution simply works. Numerous studies show that today’s consumers spend 80% of their day outside of their homes. And that’s exactly when they see Rolling Impressions’ mobile billboard advertising trucks.”
Knight continued, “And it’s not just that we’re there when the consumer goes to work, goes to dinner, or goes shopping. It’s this high visibility combined with the impactful nature of the medium itself that makes mobile billboards effective. Think about it. When a ten-foot, backlit, moving billboard drives up next to your car while playing “Dancing Queen”, aren’t you going to turn your head to look? Of course! And that’s the common sense behind how mobile billboard advertising breaks through the clutter of today’s advertising marketplace.”
Many Columbus-area business seem to agree. According to Todd Knight, “We are over 90% sold out to a clientele that ranges from some of Columbus’ largest businesses to many who are homebased. The common denominator, however, is their desire to find a cost-effective method of generating new customers in a time when ‘what used to work’ simply no longer does.”
About Rolling Impressions.
Rolling Impressions of Columbus GA operates Columbus Georgia’ mobile billboard advertising truck. Rolling Impressions of Montgomery AL operates Montgomery Alabama's mobile billboard truck.
Rolling Impressions of Columbus Georgia
5977 Whitesville Road, Suite 24
Columbus, GA 31904
706-478-9554
http://www.ColumbusBillboardTruck.com
Rolling Impressions of Montgomery Alabama
4220 Troy Highway, Suite J11
Montgomery, AL 36116
334-649-3004
http://www.MontgomeryBillboardTruck.com
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1. 78% of advertisers say that TV advertising has become less effective during the past two years according to the Association of National Advertisers.
2. Dr. Lynella Grant states “Response rates to Yellow Page advertising are declining. There’s no getting around it, fewer people use them every year.”
3. And according to Harwood, “Fewer daily newspapers are sold today than in 1960 despite a 50 percent increase in the U.S. population”.
To thrive (or even to survive), Columbus’ small business owners are forced to rethink their advertising strategies for today’s changing marketplace. One Columbus Georgia business, Rolling Impressions (http://www.rolling-impressions.com) may have the solution.
Todd Knight, the manager for Rolling Impressions of Columbus GA, explains the advertising effectiveness of company’s mobile billboard advertising truck. “It’s really common sense”, said Knight. “The number of television and radio stations in Columbus creates a fragmented market. As such, for an advertiser to reach a broad market, he’d have to advertise on many stations simultaneously, which is generally not cost-effective. To make things worse, readership of newspapers and yellow pages have become abysmal not only in Columbus, but nationwide.”
“Our solution simply works. Numerous studies show that today’s consumers spend 80% of their day outside of their homes. And that’s exactly when they see Rolling Impressions’ mobile billboard advertising trucks.”
Knight continued, “And it’s not just that we’re there when the consumer goes to work, goes to dinner, or goes shopping. It’s this high visibility combined with the impactful nature of the medium itself that makes mobile billboards effective. Think about it. When a ten-foot, backlit, moving billboard drives up next to your car while playing “Dancing Queen”, aren’t you going to turn your head to look? Of course! And that’s the common sense behind how mobile billboard advertising breaks through the clutter of today’s advertising marketplace.”
Many Columbus-area business seem to agree. According to Todd Knight, “We are over 90% sold out to a clientele that ranges from some of Columbus’ largest businesses to many who are homebased. The common denominator, however, is their desire to find a cost-effective method of generating new customers in a time when ‘what used to work’ simply no longer does.”
About Rolling Impressions.
Rolling Impressions of Columbus GA operates Columbus Georgia’ mobile billboard advertising truck. Rolling Impressions of Montgomery AL operates Montgomery Alabama's mobile billboard truck.
Rolling Impressions of Columbus Georgia
5977 Whitesville Road, Suite 24
Columbus, GA 31904
706-478-9554
http://www.ColumbusBillboardTruck.com
Rolling Impressions of Montgomery Alabama
4220 Troy Highway, Suite J11
Montgomery, AL 36116
334-649-3004
http://www.MontgomeryBillboardTruck.com
###
Contact
Rolling Impressions
Todd Knight
706-478-9554
www.columbusbillboardtruck.com
www.rolling-impressions.com
Todd Knight
706-478-9554
www.columbusbillboardtruck.com
www.rolling-impressions.com
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