Digital Marketing Firm Uses Search Data to Analyze Auto Makers Future Value

Costa Mesa, CA, June 05, 2009 --(PR.com)-- Digital search marketing agency ymarketing, following its highly successful American Idol Prediction Project that pegged underdog Kris Allen as the winner, thought it would be interesting to apply the concept of using search engine and social media data to predict the future of the turbulent Automotive Industry. In launching its American Idle Project, ymarketing will delve into online data to reveal trends, consumer interest and the underlying value of automakers, their vehicle makes, and their most popular car models.

“A few weeks back we outlined this American Idle search and social media prediction project,” said ymarketing VP of Strategic Marketing David Carpenter. “Now with the big news of the GM bankruptcy and sell off, this is obviously an important time to monitor public chatter and interest in the auto industry.”

Ymarketing is currently using Facebook Lexicon, Google Trends, Compete, YouTube and Twitter and several more online tools and properties as data sources; then analyzing the keywords and traffic on these sites and other top auto-related sites. ymarketing will make weekly updates to the American Idle Project content on its site blog.

The first blog posts looks at the overall Doom in Detroit; analyzing traffic to the various sites of Ford, GM and Chrysler. And the most recent post takes a closer look at the trending data of GM’s three likely “sell off” brands: Cadillac, Hummer, Saturn.

Future blog posts will take a closer look at the GM flagship brands--Chevy and GMC--as well as closer looks into Chrysler, Ford and the worldwide automotive OEM market.

About ymarketing:
ymarketing--which helps clients with SEM, PPC, Blog, Social Media, and other Digital Online Marketing--is a SoCal-based digital search firm that focuses on ROI driven campaigns. ymarketing is a strategic partner for maximizing online marketing results by combining best-of-breed strategies and industry leading technologies: experience + technology.

Founded in 2002, ymarketing works with integrated online marketing programs including affiliate, display, email, natural search, paid search, blog and social media. The company utilizes best-of-breed web site analytical applications including Google Analytics, Omniture SiteCatalyst & WebTrends. Ymarketing is an Omniture Certified Professional, Google Qualified Company, Member of the SEO Consultants Directory (Search Industry Peer Review), a Microsoft adExcellence Member and a Yahoo! Search Marketing Ambassador.

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