Advertisers Customize, Optimize with Avenue Right Media Buying Platform
Through a combination of media buying technology and services, Avenue Right lets advertisers deliver relevant campaigns to a target audience more efficiently through the media they use—radio, broadcast television, print, or online. With the most recent product release in June, advertisers can customize their subscription based on the number of markets they buy and the number of concurrent active campaigns they’ll need to run.
Fargo, ND, June 08, 2009 --(PR.com)-- Traditional processes for planning and buying media have been costly and time-consuming for advertisers and media sellers alike.
The tools and data needed to make more efficient and informed media buys were unaffordable to small advertising agencies and businesses, especially those looking to expand into new markets.
Media sellers faced inefficiencies not only in identifying and nurturing leads, but also in the transactional communications that followed.
Challenging these current manual processes, marketing technology company Avenue Right has built a web-based media buying platform that streamlines planning, buying, and selling local advertising media—radio, broadcast television, print, and online.
Advertisers get access to better information in real-time through Avenue Right’s media buying platform—published rates, market average rates by media type, potential reach of a single or multi-channel campaign, and media outlet profiles with audience demographics, program/content, and contact information.
Through a combination of online technology and services, Avenue Right lets advertisers deliver relevant campaigns to a target audience through the media they use—and more efficiently. A market with 400 media outlet can be narrowed down to the relevant 30 or 40 in minutes through the searchable media outlet database.
As a SaaS (Software as a Service) product, Avenue Right leverages the power of its user community—buyers and sellers—to provide a real-time view into a given marketplace, or DMA. In an environment of both anonymity and transparency, advertisers can use average rates in their market as a benchmark for planning, and media sellers can get a breakdown of budget dollars allocated to their outlet and other stats such as number of profile views.
With the most recent product release in June, advertisers can customize their subscription based on the number of markets they buy and the number of concurrent active campaigns they’ll need to run. This allows subscribers who do a lower volume of media buying to pay only for what they need, while larger buyers can ensure coverage in multiple markets and regions, nationwide.
Launched in October 2008, Avenue Right’s media buying platform provides tools for both advertisers and media sellers that streamline the current processes for planning and buying media.
Avenue Right’s media outlet database, media campaign builder, automated planning and avails requests tools, and campaign reporting save advertisers and agencies time otherwise spent managing, communicating, and reporting the information related to a campaign.
An advanced recommendation engine lets an advertiser know which local media outlets are a best fit for their advertising, based on their campaign criteria.
For media sellers, Avenue Right serves as another sales channel for media outlets, but takes no commission from the media buy. Sellers control their own inventory and rates.
The automated information request, negotiation, and confirmation process—backed by Avenue Right’s services—allows for more efficient communication with advertisers. Presence on the platform increases visibility of media outlets to new advertisers, maximizing inventory yield without increasing sales and marketing costs.
Taking no commission from the buyers or sellers, the platform remains fully unbiased. Through access to better information, media planning automation, and streamlined communications and confirmation, Avenue Right provides an improved marketplace for the advertising industry, one that will continue to change and grow to reflect changes in audience, content, rates, and inventory.
For information on Avenue Right or visit them at www.avenueright.com.
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The tools and data needed to make more efficient and informed media buys were unaffordable to small advertising agencies and businesses, especially those looking to expand into new markets.
Media sellers faced inefficiencies not only in identifying and nurturing leads, but also in the transactional communications that followed.
Challenging these current manual processes, marketing technology company Avenue Right has built a web-based media buying platform that streamlines planning, buying, and selling local advertising media—radio, broadcast television, print, and online.
Advertisers get access to better information in real-time through Avenue Right’s media buying platform—published rates, market average rates by media type, potential reach of a single or multi-channel campaign, and media outlet profiles with audience demographics, program/content, and contact information.
Through a combination of online technology and services, Avenue Right lets advertisers deliver relevant campaigns to a target audience through the media they use—and more efficiently. A market with 400 media outlet can be narrowed down to the relevant 30 or 40 in minutes through the searchable media outlet database.
As a SaaS (Software as a Service) product, Avenue Right leverages the power of its user community—buyers and sellers—to provide a real-time view into a given marketplace, or DMA. In an environment of both anonymity and transparency, advertisers can use average rates in their market as a benchmark for planning, and media sellers can get a breakdown of budget dollars allocated to their outlet and other stats such as number of profile views.
With the most recent product release in June, advertisers can customize their subscription based on the number of markets they buy and the number of concurrent active campaigns they’ll need to run. This allows subscribers who do a lower volume of media buying to pay only for what they need, while larger buyers can ensure coverage in multiple markets and regions, nationwide.
Launched in October 2008, Avenue Right’s media buying platform provides tools for both advertisers and media sellers that streamline the current processes for planning and buying media.
Avenue Right’s media outlet database, media campaign builder, automated planning and avails requests tools, and campaign reporting save advertisers and agencies time otherwise spent managing, communicating, and reporting the information related to a campaign.
An advanced recommendation engine lets an advertiser know which local media outlets are a best fit for their advertising, based on their campaign criteria.
For media sellers, Avenue Right serves as another sales channel for media outlets, but takes no commission from the media buy. Sellers control their own inventory and rates.
The automated information request, negotiation, and confirmation process—backed by Avenue Right’s services—allows for more efficient communication with advertisers. Presence on the platform increases visibility of media outlets to new advertisers, maximizing inventory yield without increasing sales and marketing costs.
Taking no commission from the buyers or sellers, the platform remains fully unbiased. Through access to better information, media planning automation, and streamlined communications and confirmation, Avenue Right provides an improved marketplace for the advertising industry, one that will continue to change and grow to reflect changes in audience, content, rates, and inventory.
For information on Avenue Right or visit them at www.avenueright.com.
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Contact
Avenue Right
Jessie Johnson
701-499-3615
www.avenueright.com
Jessie Johnson
701-499-3615
www.avenueright.com
Contact
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