Presentation of About Face 3 Book in Russia

Moscow, Russia, June 13, 2009 --(PR.com)-- About Face 3 by Alan Cooper, Robert Reimann, and David Cronin has been published in the Russian language. The release of the book was a long expected event as it is one of the few books on interaction design (IxD) in Russian. To support the interest to the Russian edition an official presentation was organized last week in Moscow by publisher Symbol-Plus and UIDesign Group company, one of the leaders in user experience in Russia.

About Face is a distinguished book telling about effective tools and methods of designing powerful and user-friendly digital product, systems and services. It also describes a particular approach, Goal-Directed Design®, developed by Alan Cooper and his colleagues. This method highlights importance of initial motives of users working with a product and takes into account their expectations, background and experience.

Release of About Face 3 is important for development of the discipline in Russia as it is rather young and does not have established terminology. There are no specialized institutions or programs that teach user experience or IxD. So the book can be really useful for practicing designers, consultants as well as for students as it contains comprehensible terminology, including the terms that had never been translated into Russian before.

The most part of IxD terms was translated by Alexey Kopylov, one of the leaders on the Russian market of user experience and CTO at UIDesign Group. Alexey is much focused on attracting public attention to the discipline, thus he initiated the promotion of About Face 3 Russian edition. UIDesign Group team launched a web site (http://aboutface.gui.ru/) which contains the book’s fragments, experts’ reviews and has a space for discussions.

Together with the publisher, Symbol-Plus Publishing, UIDesign Group also organized a book presentation, which was a part of RusCHI, Russian chapter seminar. The event turned out to be very popular. Among almost 100 participants there were interaction designers, students, employees of IT companies. There was a lottery and the luckiest participants received About Face 3 books for free. Others could buy the book with a considerable discount as well as other books related to IxD, design, and software development at a great sale arranged by the publisher right onsite.

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