MGM Bingo New VIP Deal
London, United Kingdom, June 16, 2009 --(PR.com)-- MGM Bingo, one of today's more trendy Free Internet Bingos, has begun to implement the "VIP Deal", a unique marketing program that targets potential and existing Bingo customers. The "VIP Deal" is a reduced rate package that includes a variety of perks, usually available to customers who have been holding large and highly active accounts for a continuous period of many months.
Included in MGM Bingo "VIP Deal " are a zero-deposit sign up bonuses, re-subscription bonuses, match bonuses, birthday bonuses, continent and country specific bonuses and, of course, MGM Bingo's renowned VIP Bonus. The "VIP Deal" is applicable to all of the MGM Bingo game rooms, which include Bingo Central, Desperate Lounge Bingo, SS Slow Max Bingo, Blackout Bingo and Fair N' Square Bingo.
Through the "VIP Deal", MGM Bingo is distinguishing itself from its fierce online Bingo competition by two main innovations. First, the "VIP Deal" is potentially worth thousands of dollars; second, the "VIP Deal" is offered to practicably any internet user who simply chooses to accept it. Though many of the basic concepts behind the "VIP Deal" are far from new, innovative proportions between the different elements of standard business strategy create an honest and bold approach to internet marketing. With no long term customer fee commitment plan MGM Bingo is proving unusual confidence in the quality of their service, and with plenty of good reason, too. Looking back at a strong terminus a quo of %13 annual growth in Bingo account holders prior to commencement of "VIP Deal" MGM Bingo currently stands well beyond the %25 line, and showing no signs of deceleration.
In his bestseller "Looking Online Odds in the Eye", MGM Bingo marketing director Jacob Mon describes what he calls the "clientele fallacy" involved in main stream internet Bingo marketing strategy:
"Building a business is building reputation, and building reputation is building a clientele. There are basically two ways to build a clientele: one way is to initiate relations with as many customers as possible by the most efficient means available, with the unlikely aspiration of successfully writhing through a wide variety of demands later on. A more realistic way is to create a product of high customer value, and then wait patiently as the crowd gradually ditches the competition (which is probably using the first method) and naturally chooses what they know is best for them."
In an interview at last September's National Internet Bingo Conference, Mon took his philosophy one step further. He explained that MGM Bingo is keeping a close eye not only on their portfolio but on customer feedback, as well:
"The purpose of the "VIP Deal" is to give players what they want, and the character of the package is absolutely open to criticism by MGM Bingo account holder."
A rare beacon of righteousness or wishful naïveté? The answer is solid business strategy. Proof of "VIP Deal"'s marketing genius should be sought not in MGM Bingo's unprecedented success, but in their account holder's concurrency as to the value of the service provided. It's simply what player's want, just like Mon said.
MGM Bingo - http://mgmbingo.com
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Included in MGM Bingo "VIP Deal " are a zero-deposit sign up bonuses, re-subscription bonuses, match bonuses, birthday bonuses, continent and country specific bonuses and, of course, MGM Bingo's renowned VIP Bonus. The "VIP Deal" is applicable to all of the MGM Bingo game rooms, which include Bingo Central, Desperate Lounge Bingo, SS Slow Max Bingo, Blackout Bingo and Fair N' Square Bingo.
Through the "VIP Deal", MGM Bingo is distinguishing itself from its fierce online Bingo competition by two main innovations. First, the "VIP Deal" is potentially worth thousands of dollars; second, the "VIP Deal" is offered to practicably any internet user who simply chooses to accept it. Though many of the basic concepts behind the "VIP Deal" are far from new, innovative proportions between the different elements of standard business strategy create an honest and bold approach to internet marketing. With no long term customer fee commitment plan MGM Bingo is proving unusual confidence in the quality of their service, and with plenty of good reason, too. Looking back at a strong terminus a quo of %13 annual growth in Bingo account holders prior to commencement of "VIP Deal" MGM Bingo currently stands well beyond the %25 line, and showing no signs of deceleration.
In his bestseller "Looking Online Odds in the Eye", MGM Bingo marketing director Jacob Mon describes what he calls the "clientele fallacy" involved in main stream internet Bingo marketing strategy:
"Building a business is building reputation, and building reputation is building a clientele. There are basically two ways to build a clientele: one way is to initiate relations with as many customers as possible by the most efficient means available, with the unlikely aspiration of successfully writhing through a wide variety of demands later on. A more realistic way is to create a product of high customer value, and then wait patiently as the crowd gradually ditches the competition (which is probably using the first method) and naturally chooses what they know is best for them."
In an interview at last September's National Internet Bingo Conference, Mon took his philosophy one step further. He explained that MGM Bingo is keeping a close eye not only on their portfolio but on customer feedback, as well:
"The purpose of the "VIP Deal" is to give players what they want, and the character of the package is absolutely open to criticism by MGM Bingo account holder."
A rare beacon of righteousness or wishful naïveté? The answer is solid business strategy. Proof of "VIP Deal"'s marketing genius should be sought not in MGM Bingo's unprecedented success, but in their account holder's concurrency as to the value of the service provided. It's simply what player's want, just like Mon said.
MGM Bingo - http://mgmbingo.com
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MGM Bingo
John Vergo
079 3536 6583
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John Vergo
079 3536 6583
mgmbingo.com
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