SeoConsultantFirm.com Announces: the 10 Things Every Lawyer Should Know About Online Press Releases

New York, NY, June 17, 2009 --(PR.com)-- Seo Consultant firm offers new tips for lawyer press releases. “Before the internet, public relations came down to who you knew in the mainstream media and how much you were willing to spend to build visibility and awareness,” said Dustin Ruge, President of the SEOConsultantFirm. “Back then, marketing promoted your legal services to consumers while public relations was far less controlled by you and relied heavily on media filters and contacts. With the advent of the web, that has all changed.”

Today, the SeoConsultantFirm emphasizes three important technological changes that have dramatically changed how press releases are managed today for law firms. First, press releases can now be published to the web by anybody at anytime at very little costs. Second, press releases are now indexed in the search engines just like websites and blogs for people to search for and find. Finally, many traditional media outlets are increasing relying on web content for their news and research - or they are simply dying off like dinosaurs with other print media.

So how can your law firm take advantage of these changes? Here are the top 10 things you should know:

1.) Define your goals and objectives. What are the goals and objectives for your law firm and how will press releases help you get there? This is a fundamental question you need to ask before you start a press release campaign.

2.) Use your press releases to support your website and blogs. Every press release should help support the visibility and client generation effort of your firm. If you send out a press release, ALWAYS make sure it provides and easy path for users to find and contact you – a place where a call to action can occur. Links to your websites and blogs not only direct traffic, but also provide inbound link value to your website thereby helping to increase your ranking in the search engines as well.

3.) Every press release should include Search Engine Optimization (seo) Keywords: When it comes to the web, content is king. The more targeted content you have, the better your chances of showing up in the search engines for those types of searches. The following are tools to assist in your keyword discovery process at: http://www.seoconsultantfirm.com/SEO-resources.html.

4.) Every press release should include Search Engine Optimization (seo) Inbound Links: It is also important to include inbound textual links from your press releases into your website – which will act as a vote for your website in the search engines and help increase your visibility and rankings online. The following is an overview to assist in your inbound linking process at: http://www.seoconsultantfirm.com/seo-optimization/SEO-Link-Building.html

5.) Make the press aware of your press releases. This might strike some as a bit odd since this process can help bypass the press all together but that is not the point. If you have something important to say and want to become a thought leader in your practice area, you should make the relevant press contacts and outlets aware of your press releases.

6.) Write your releases with your target market in mind. If your press release has to do with trucking accidents and is intended to help generate trucking accident clients, they stay away from the legal jargon such a “litigation”, “plaintiff”, etc. – words that mean nothing to somebody who just may have been crushed in their car and need legal help for the first time.

7.) Timing can be critical for your press releases. This may come as a surprise to some but a good steady stream of press releases can be just as important as an event drive release as well. In the past, PR was all about timing – news today, ancient history tomorrow. Unlike traditional media with shelf-life measured in the hours, the web now indexes, stores and provides press release content for months, years and even decades later.

8.) Include compelling offers to potential clients in your press releases. If you law firm offers free initial consultations, make sure to include that prominently in your press releases.

9.) Place press releases on your website and blog. Many press releases provided to the online news services have a limited shelf-life – in many cases two years or less.

10.) Publish your press release online through distribution services. Once you have your press release ready to go, you now need to distribute it through a press release distribution service (or news wire) so others can read and index it. Below are some of the more popular paid and free news distribution services online today:

Paid:
www.prweb.com
www.marketwire.com
www.PRnewswire.com
www.PRleap.com

Free (Or almost free):
www.prlog.org
www.free-press-release.com
www.clickpress.com
www.pr.com
www.24-7pressrelease.com

Seo Consultant Firm, http://www.seoconsultantfirm.com.

###