Merck Serono Extends Use of Xentor Enterprise Into Multiple Countries

London, United Kingdom, June 17, 2009 --(PR.com)-- Xentor’s unique software and methodology allows client companies to identify which factors inhibit sales performance in the field. Augmenting existing CRM platforms to provide a ‘total overview’ of capability ensures an organizations optimal efficiency.

Kevin Crowe, Global Head of Sales Force Effectiveness - Merck Serono Switzerland previously stated, “A key success factor for our organization is to ensure that we are effective in every sales call. Part of that success depends on the sales manager's ability to conduct productive coaching sessions with their representatives in the field. We believe that Xentor Enterprise will offer us a solution by providing a way to structure a coaching visit and apply a coaching model in a consistent, transparent manner as well as allowing us to effectively measure the impact of that coaching.”

“Merck-Serono recognizes the importance of building a peerless global sales force through implementing innovative technology with a unique approach” states Don Kyle, Director of Operations for Xentor. “In today’s competitive global landscape it is imperative that companies consistently evaluate their performance and develop strategies that will guarantee results.”

About Xentor
Xentor Solutions is a leading Sales Force Effectiveness solutions provider. Our unique methodology, coupled with cutting edge software systems allow our customers to leverage CRM and ETMS therefore maximizing the impact of their sales force. With most companies investing huge sums of money in their sales force, we believe it makes sense to gain maximum return on investment.

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