Local Furniture Executive Offers 7 Steps to Making the American Dream a Reality for Struggling Entrepreneurs, Business Owners and Professionals

Omaha, NE, June 19, 2009 --(PR.com)-- This is prime season for layoffs, struggling business owners and those businesses who are having to claim chapter 11. This recession is affecting everyone almost in every walk of life. Businesses are laying off people sometimes by the hundreds and lately, even the thousands. Many other businesses are struggling and doing every thing they can just to hand on, including using their credit cards for cash. But according to Mike Root, the number one authority on innovative marketing fro the home furnishings industry, there are many things that business owners and newly laid off folks can do to create a better life for themselves.

Here are a few:
1)The real key to success is being passionate about what you do. It’s proven that those who are successful are so because they love what they do and they work is incredibly satisfying.

2) Focus on your core talents- by focusing on your core talents and those talents that you like and are inspired to do, you also attain more success. Just because you have a talent and are good at something doesn’t mean you like it. Focus on your core talents and outsource all those things that are challenging and are not the focus you want to take in your work and your life.

3) Being successful and a peak performer is not just something your born with, it’s also something you can learn. Always be reading books, taking classes, going to workshops, conferences, networking groups. The worst thing you can do when you’re laid off is stay in your house. And if you’re a business man, you simply have to get out of your office and be inspired and learn from other like-minded people.

4) Always be marketing, whether it’s marketing yourself, your business or your products. If you don’t have a Fortune 500 advertising budget, then focus on doing direct response type marketing. This is proven the most effective marketing for smaller businesses because you can track your results, by using the internet, direct mail, email and social marketing. You can tie all these together and create a powerful campaign to bring in more customers and more money, even in this tough economy.

Mike Root is the number one authority on innovative marketing for the home furnishings industry. He has been recognized by the SBA, the Omaha Chamber of Commerce and a number of National Furniture companies. He is the founder of Furniture Insider’s Club and President of Furniture Sales of Mid-America. For more information about Mike go to www.MikeRoot.com

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