Liferro That! Taliferro Explains this New Term that’s Gaining Momentum

Miami, FL, August 17, 2006 --(PR.com)-- Taliferro has been increasingly hearing the term “liferro that” from its customers, so they started using the term internally. “Liferro That” basically means “file that”. Since Liferro does not use folders and is an application based on associating various items to each other, the term has started to catch on when describing users storing information in Liferro.

Liferro started as a small “activity management” tool specifically for a company named Vivende. However, as the product evolved it occurred to Ty Showers, Chief Architect at Taliferro that he may be on to something. “The single most irreducible thing to any company or department is the activity. Everybody has something to do, whether it’s to send an invoice or call a customer, activities drive business”.

Taliferro continued to develop around current business catch phrases, SFA, CRM, and Invoicing, etc. until again, they realized they may be on to something else, an Integrated business application. “By focusing on the activity throughout development, we can morph and extend the product and provide information displays according to the user’s role.”

With the activity model in place and no use of folders it was only a matter of time before users created a term that succinctly identified the use of Liferro. 

"Liferro That!"

Taliferro is based in Miami, FL. The company specializes in developing Internet applications for professional services, insurance and retail industries, capital management, sports and travel and hospitality. To test drive Liferro, go to www.liferro.com. For more information, call toll-free: 866.860.9329.

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