Digital Signage Expo's First Business Barometer Reveals Positive Forecast for DOH Industy
DSE's Research Reports DOH Category Business on the Increase - Business is up for two consecutive quarters
Atlanta, GA, June 19, 2009 --(PR.com)-- Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and out-of-home networks, has announced that the results of its first Quarterly Business Barometer Survey reveal very positive indicators for the DOH Industry.
97% of all survey participants in North America remain positive about the future of the Digital Out-of-Home Industry (63% Very Positive; 34% Somewhat Positive). Those who were most positive about the DOH Industry included End Users/OOH Network Operators (70%), Advertising/Marketing (64%) and Technology/Content Providers (63%).
DOH Business is Picking Up
Technology Provider participants reported that DOH business is picking up as fully half of respondents were very bullish about business and projected a dollar sales volume rise for DOH Networks in Q2 of 2009, with 30% reporting higher dollar sales volumes in Q1 over Q4 2008.
End-User Dollars are Committed to DOH
68% of respondents indicated a commitment to replace or upgrade current DS systems and another 11% confirmed plans to install for the first time.
Hottest Growth Categories
Technology Provider respondents predicted that the hottest growth categories for DOH in the next twelve months would include Retail (47%), Healthcare & Education (34%), Transportation (30%) and Restaurant (27%).
Buyers Recommending DOH
Two-thirds of survey participants said they planned to recommend or purchase DOH advertising during Q2 2009 largely in Retail, Restaurant, Hotel, and Transportation venues.
To see the complete report, go to digitalsignageexpo.net
Digital Signage Expo, co-located with Interactive Technology Expo, The Out-of-Home Network Show, The Digital Content Show, and The Mobile Marketing Show, will be at the Las Vegas Convention Center in Las Vegas to run February 23-25, 2010. To exhibit or attend contact Chris Gibbs, (770) 649-0300 xt 17. Or, for more information, visit digitalsignageexpo.net.
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For more information, contact Communications Representative
Geri D. Wolff, Market Works International, Inc. (386) 447-0018
gwolff@market-works.com
97% of all survey participants in North America remain positive about the future of the Digital Out-of-Home Industry (63% Very Positive; 34% Somewhat Positive). Those who were most positive about the DOH Industry included End Users/OOH Network Operators (70%), Advertising/Marketing (64%) and Technology/Content Providers (63%).
DOH Business is Picking Up
Technology Provider participants reported that DOH business is picking up as fully half of respondents were very bullish about business and projected a dollar sales volume rise for DOH Networks in Q2 of 2009, with 30% reporting higher dollar sales volumes in Q1 over Q4 2008.
End-User Dollars are Committed to DOH
68% of respondents indicated a commitment to replace or upgrade current DS systems and another 11% confirmed plans to install for the first time.
Hottest Growth Categories
Technology Provider respondents predicted that the hottest growth categories for DOH in the next twelve months would include Retail (47%), Healthcare & Education (34%), Transportation (30%) and Restaurant (27%).
Buyers Recommending DOH
Two-thirds of survey participants said they planned to recommend or purchase DOH advertising during Q2 2009 largely in Retail, Restaurant, Hotel, and Transportation venues.
To see the complete report, go to digitalsignageexpo.net
Digital Signage Expo, co-located with Interactive Technology Expo, The Out-of-Home Network Show, The Digital Content Show, and The Mobile Marketing Show, will be at the Las Vegas Convention Center in Las Vegas to run February 23-25, 2010. To exhibit or attend contact Chris Gibbs, (770) 649-0300 xt 17. Or, for more information, visit digitalsignageexpo.net.
###
For more information, contact Communications Representative
Geri D. Wolff, Market Works International, Inc. (386) 447-0018
gwolff@market-works.com
Contact
Market Works International, Inc.
Geri Wolff
386-447-0018
www.market-works.com
Geri Wolff
386-447-0018
www.market-works.com
Contact
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