MRPP Forms Interactive Partnership with Integrated Clinical Trial Services
Cary, NC, June 20, 2009 --(PR.com)-- Sheila Ogle, CEO of Media Research Planning and Placement, Inc. (MRPP) (www.mrppinc.com), a full service media agency, has announced that the company’s interactive department has partnered with Integrated Clinical Trial Services (ICTS) (www.integratedtrials.com), a patient enrollment firm that utilizes more than 300 contract employees internationally to provide clinical trial patient recruitment, enrollment, retention and adherence. MRPP will utilize its new in-house interactive department to provide ICTS with interactive services that aim to drive participation in a vaccine study clinical trial. The project will target 48 markets nationally. For more information about ICTS, visit www.integratedtrials.com.
MRPP’s new interactive department will help clients identify and determine which online media services will prove most effective, using tracking and optimization to ensure successful outreach for clients on both a local and national scale. MRPP previously offered interactive services for 10 years through the use of a vendor partnership. This move will allow MRPP to offer interactive media planning, along with traditional media planning, giving their clients a more integrated media mix.
“We are looking forward to providing ICTS with interactive services that will increase clinical trial participation,” Ogle said. “By increasing interactive outreach, we hope to target new audiences not previously reached.”
About MRPP:
Media Research Planning and Placement Inc. (MRPP) is a full-service media agency. Founded in 1987, MRPP is considered a leading agency in the Triangle area (Raleigh, Durham, Chapel Hill, North Carolina) for managing the complete media process including media market research, media planning and media buying; nationally, regionally and locally. For more information on the agency, please visit www.mrppinc.com.
About Integrated Clinical Trial Services:
Integrated Clinical Trial Services is a creative, innovative and flexible partner for clinical trial patient recruitment, enrollment, retention and adherence. The full-service firm utilizes more than 300 contract employees internationally to provide patient enrollment feasibility, recruitment strategy, consulting, market research and protocol review, project management, concept design and production, media placement, community resource support, compliance and retention, and more. The Integrated Clinical Trial Services management team has completed more than 300 successful patient recruitment programs and combines for more than 60 years of active involvement in patient accrual. A successful trial depends on the quality of the underlying recruitment plan and Integrated Clinical Trial Services is dedicated to constructing the right solution based upon each client’s protocol and needs. For more information please call (919) 388-3964 or visit the Web site at www.integratedtrials.com.
Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC
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MRPP’s new interactive department will help clients identify and determine which online media services will prove most effective, using tracking and optimization to ensure successful outreach for clients on both a local and national scale. MRPP previously offered interactive services for 10 years through the use of a vendor partnership. This move will allow MRPP to offer interactive media planning, along with traditional media planning, giving their clients a more integrated media mix.
“We are looking forward to providing ICTS with interactive services that will increase clinical trial participation,” Ogle said. “By increasing interactive outreach, we hope to target new audiences not previously reached.”
About MRPP:
Media Research Planning and Placement Inc. (MRPP) is a full-service media agency. Founded in 1987, MRPP is considered a leading agency in the Triangle area (Raleigh, Durham, Chapel Hill, North Carolina) for managing the complete media process including media market research, media planning and media buying; nationally, regionally and locally. For more information on the agency, please visit www.mrppinc.com.
About Integrated Clinical Trial Services:
Integrated Clinical Trial Services is a creative, innovative and flexible partner for clinical trial patient recruitment, enrollment, retention and adherence. The full-service firm utilizes more than 300 contract employees internationally to provide patient enrollment feasibility, recruitment strategy, consulting, market research and protocol review, project management, concept design and production, media placement, community resource support, compliance and retention, and more. The Integrated Clinical Trial Services management team has completed more than 300 successful patient recruitment programs and combines for more than 60 years of active involvement in patient accrual. A successful trial depends on the quality of the underlying recruitment plan and Integrated Clinical Trial Services is dedicated to constructing the right solution based upon each client’s protocol and needs. For more information please call (919) 388-3964 or visit the Web site at www.integratedtrials.com.
Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC
###
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Media Research Planning and Placement, Inc.
Patty Briguglio
(919) 233-6600
Patty Briguglio
(919) 233-6600
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