Natural Mineral Compound Meets Advanced Smart Fabric Technology

Minneapolis, MN, June 20, 2009 --(PR.com)-- Sun protection clothing manufacturer Coolibar, Inc. is pleased to announce the latest addition to its successful SUNTECT® line of uv protective fabrics. Coolibar has embedded zinc oxide (ZnO), a natural mineral compound with well-established sun protection properties, to the fibers of natural cotton and bamboo to create ZnO SUNTECT® fabric.

“Sun protective clothing is the first line of defense against harmful exposure to the sun,” said John Barrow, president and founder of the company. “Our new ZnO SUNTECT® fabric, which incorporates the well-known sun protection properties of zinc oxide into light weight and breathable fabrics, is a groundbreaking milestone in skin protection.”

Benefits of Zinc Oxide (ZnO)
As a natural mineral compound, ZnO is traditionally used as a topical lotion to protect, soothe and heal the skin from rashes and burns. ZnO effectively blocks damaging UVA and UVB rays yet cannot be absorbed into the human body. ZnO is the most widely used sunscreen ingredient because it provides excellent sun protection along with antioxidants known to support increased collagen production for healthy skin.

ZnO SUNTECT® offers additional healthy skin benefits including bacteria balancing and odor reduction as well as astringent qualities that can help heal minor skin irritations. By blending the natural softness of cotton with the sensibility of bamboo into a light-weight, breathable, jersey knit fabric, ZnO SUNTECT® offers the ultimate in cool, comfortable outdoor wear.

This new ZnO SUNTECT® fabric is currently offered in an attractive selection of popularly priced adult tee-shirts, beach and active wear, as well as infant clothing.

About Coolibar:
Coolibar is the most recommended and tested sun protective clothing company in the United States. Dedicated to the highest quality sun protective clothing, hats and accessories, Coolibar guarantees 50+ UPF ratings for their products’ entire life cycles. Based in Minneapolis, Coolibar was founded in 2001 to bring Australia’s world-leading approaches to sun protection to the American market with fashionable styles that meet the tastes and needs of active, health-conscious families. For information about, go to coolibar.com or call 1-800-926-6509.

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