ion interactive Launches Free Multi-Channel Marketing ROI Calculator
Online tool helps marketers find business opportunities by analyzing multi-channel online campaign revenue, expenses and optimization potential.
Boca Raton, FL, June 21, 2009 --(PR.com)-- ion interactive, the leading provider of post-click marketing services and software, today announced the launch of a free online marketing ROI calculator that helps marketers identify the true costs and realistic revenue potential of their programs, and calculate the net business impact. No registration is required to use the tool, and all data entered is anonymous. Users can access the calculator online at http://www.ioninteractive.com/roi-calculator/
Online marketing touches many departments and disciplines. Some costs are clear, like media spend. Others are less obvious, like landing page development and coding, or the time and energy invested by marketing professionals.
“Often, the largest cost of an online marketing program doesn’t appear on any P&L - the opportunity costs,” says Justin Talerico, ion’s CEO and co-author of Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers.
Talerico continues, “Quantifying online marketing ROI means identifying the costs and revenue associated with a marketing program and calculating the net business impact of that program. The difference between program alternatives is the opportunity cost of choosing one over another.”
ion’s online marketing calculator estimates ROI for any type of conversion (lead generation, transaction or both), and includes onscreen help tips for every input. Users start by specifying conversion type and industry, then input media details and marketing “cost centers” (both hard and soft costs). The ROI analysis shows the opportunity cost of different approaches, and the final results can be shared via email.
about ion interactive
ion interactive is the leading provider of post-click marketing services and software. ion’s groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. In addition, ion provides a range of professional services that complement its software platform, including consulting, strategy and communication development, implementation, creative services, support and training, and best practices. ion interactive founders Scott Brinker, Justin Talerico and Anna Talerico are the authors of “Honest Seduction: Using Post-Click Marketing to Turn Landing Pages Into Game Changers.”
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Online marketing touches many departments and disciplines. Some costs are clear, like media spend. Others are less obvious, like landing page development and coding, or the time and energy invested by marketing professionals.
“Often, the largest cost of an online marketing program doesn’t appear on any P&L - the opportunity costs,” says Justin Talerico, ion’s CEO and co-author of Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers.
Talerico continues, “Quantifying online marketing ROI means identifying the costs and revenue associated with a marketing program and calculating the net business impact of that program. The difference between program alternatives is the opportunity cost of choosing one over another.”
ion’s online marketing calculator estimates ROI for any type of conversion (lead generation, transaction or both), and includes onscreen help tips for every input. Users start by specifying conversion type and industry, then input media details and marketing “cost centers” (both hard and soft costs). The ROI analysis shows the opportunity cost of different approaches, and the final results can be shared via email.
about ion interactive
ion interactive is the leading provider of post-click marketing services and software. ion’s groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. In addition, ion provides a range of professional services that complement its software platform, including consulting, strategy and communication development, implementation, creative services, support and training, and best practices. ion interactive founders Scott Brinker, Justin Talerico and Anna Talerico are the authors of “Honest Seduction: Using Post-Click Marketing to Turn Landing Pages Into Game Changers.”
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Contact
ion interactive
Megan Leap
888-466-4332
www.ioninteractive.com
Megan Leap
888-466-4332
www.ioninteractive.com
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