Marketing Magician Joins Your Business Channel as Marketing Expert

Leamington Spa, United Kingdom, June 23, 2009 --(PR.com)-- In addition to his regular BBC interviews Marketing Magician, Stefan Drew has been selected to become one of the faces on yBC (Your Business Channel) and will start filming business marketing advice sessions in a few days.

Appearing alongside entrepreneurs such as Bob Geldorf, Simon Woodrufe, Kevin Spacey and a host of other well known names Stefan will be focusing his attention of the free and low cost marketing strategies that any business can use to boost their profits with minimal outlay or marketing expertise.

Speaking from his offices in Warwickshire, UK, Stefan whose clients are to be found worldwide commented, "I'm delighted to be in a position to be able to help businesses to grow their profits. In recent months the understandable natural inclination of many businesses has been to cut costs. It maybe counter intuitive to include marketing amongst the cuts, after all businesses need more people buying from them rather than fewer; however many of them are cutting marketing as they believe it is a major expense and beyond them when money is tight. However, as I intend to prove in my broadcasts there are literally hundreds of ways to market a business that are absolutely free."

He continued, "The great thing about working with YBC is that in addition to all the free marketing strategies I can also show business how they can improve the more traditional forms of marketing.

For example, in many cases businesses find advertising a total waste of money, but by simply applying a few simple changes to their adverts many of them can double the response to their adverts. In some cases the improvements are much more dramatic with improvements of 1000% being quite possible. The same basic principles apply to traditional methods of marketing like direct mail, PR and brochures; applying a few simple ideas can easily improve their effectiveness by a factor of 10 or 20 fold."

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For more details contact Stefan Drew on 07904 897 929

Notes to editors

Having advised businesses on both sides of the Atlantic Stefan’s work has been published in over 50 countries and he has subscribers to his regular Marketing Newsletter in Europe, the Americas, Asia, Australia and Africa.
Stefan’s clients range from sole traders and SMEs to corporates and include household names in the public and private sector.

Stefan recommends businesses use the hundreds of free and low cost marketing methods available to businesses of all sizes; these include free advertising, Google Maps, search engines, free directories, subscription newsletters and SEO etc.

Stefan's website can be found at www.StefanDrew.com

Previously Head of Press, Publicity and Marketing at the Contributions Agency Stefan directed marketing for a number of large colleges before setting opening Stefan Drew Associates in 2005. Despite spending little on marketing the business has grown rapidly year on year; a fact Stefan puts down to implementing his own advice.

Stefan Drew, who is based in the UK at Marton in Warwickshire, is a member of Birmingham Chamber of Commerce where he is a Council Member and their SME Ambassador

Stefan is also a Fellow of the Institute of Business Consultants

yBC or yourBusinessChannel is the world's best collection of high quality online TV shows featuring business legends. hundreds of free shows, plus premium channels, to help you get the right advice about how to succeed in business.

yourBusinessChannel is an online TV channel where some of the biggest and best respected names in business give you free, no-nonsense guidance on almost every aspect of business. All you need is broadband access.