Economic Struggle Paves Way for Innovative Ideas in Detroit

Detroit, MI, June 24, 2009 --(PR.com)-- On June 1, 2009, a new E-commerce website launched that acts as a new advertising avenue for retailers and businesses worldwide. The website is called Larcommall.com and it could not have launched at a better time. According to the U.S. Bureau of Labor, unemployment currently stands at 8.6% and the state with the highest unemployment rate is Michigan, with 12.1%. The recent bankruptcy of General Motors and the purchase of Chrysler by Fiat has Michigan’s automotive industry reeling. While interest in the large automotive corporations has been the topic of news for the past few months, one should not ignore the recession’s influence on small businesses. According to the U.S. Small Business Administration, the percentage of Michigan’s workforce employed by small businesses is over 50%. Therefore, the recovery of the economy relies heavily on smaller businesses. Smaller businesses always have a challenge of receiving enough exposure to survive in their industry. However, with the pressing stress of the recession, Larcommall.com has introduced an innovation that connects businesses to a large base of consumers.

Larcommall.com acts as a liaison between shoppers, clients, customers and businesses. It is an international online shopping mall that rents e-stores to retailers, professionals, small business owners, and entrepreneurs. E-stores have a unique storefront allowing shoppers to browse through storefronts as if they were window-shopping at an actual mall. Once a shopper enters an e-store, the retailers’ official website is displayed on the screen and the shopper can shop in the e-stores’ website as if they were in the retailers’ actual brick and mortar store. In addition to being designed as an online brick and mortar shopping mall, Larcommall.com shoppers earn 3-20% cash back on every product purchased from the online mall. The website has only been accessible for a few weeks but it is already showcasing stores from the U.S., U.K., and Canada and is already receiving international visitors from as far as Great Britain, Kenya, and France.

“This is a great way to assist both businesses and individuals during the recession by connecting both through a single avenue,” Gus Dixon, CEO of Larcom Inc. states. “Members receive cash back for shopping at stores they love, as well as stores they have never heard of before. Businesses get the benefit of exposing their store to a larger market simply by joining Larcommall.com.”

Larcommall.com already showcases popular retailers such as Macy’s, Nordstrom, iTunes, Toshiba, Calvin Klein, and Office Max on the website, along with hundreds of other stores. They are continuously looking for businesses and shoppers to support their growing business. Their goal is to create a one-stop international e-commerce marketplace for the buying public, with products and services from A to Z.

Based in Detroit, Larcommall.com is a company focused on helping the local unemployment rate by focusing on creating local jobs and by promoting local businesses, while also becoming an international hub for online shoppers. The economic struggle in Michigan has produced a new business that is not only prospering but is assisting other businesses in gain market share within their respective industry.

“I am happy that I am an integral part of developing this website,” says V.P. of Marketing, Jemell Cotton. “I believe that our focus to assist businesses and individuals in the current economic environment could really benefit a lot of people all across the globe.”

Larcom Inc. is the parent corporation and has sponsored the development of Larcommall.com, which is on the verge of becoming the fastest growing international online shopping mall. At Larcommall.com, shoppers are one click away from their favorite store.

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Contact Information:
Jemell Cotton
1415 Trumbull Ave.
Detroit, Michigan 48216
866-513-5761