Professional Plastics Announces Enhanced Web Experience for Customers

Fullerton, CA, June 23, 2009 --(PR.com)-- Professional Plastics, a leading distributor of high-performance plastic stock shapes, recently upgraded their web site to include new, easy to use navigation tools and a more streamlined checkout process. The redesigned site has also been fully translated into ten languages to better serve their customers outside of the USA. Professional Plastics operates fifteen warehouses in the USA and Singapore, and currently exports materials to more than 100 countries worldwide. These web site enhancements were made in a continuing effort to offer the most detailed product information while maintaining functionality across a diverse customer base.

One of the challenges faced by Professional Plastics is organizing thousands of products in a manner that is quick and easy for the customer to use. To simplify the process of browsing through Professional Plastics’ large selection, the home page was restructured to allow customers to tab through each product category without leaving the page. The customer can find what they need in a matter of seconds, as opposed to minutes. In addition to the home page enhancement, sophisticated down menus were added to the rest of the site that listed every single product by its category as well. Now with just one mouse click, a customer can find the Product, Manufacturer, Application, or Industry Profile page they are looking for.

Professional Plastics then worked to streamline the checkout process by reducing the number of steps needed to complete a transaction. By collecting only the most important information and automating the cart loading process, check-out was reduced from seven steps to three. The result is a quick and easy to use shopping process suited to both the corporate and residential consumer alike.

Professional Plastics plans further web site investment in 2009’ as they roll-out a new and secure customer interface portal for their corporate customers.

About Professional Plastics:
Professional Plastics is an award-winning distributor of engineering plastics for such industries as semiconductor and aerospace, where exact requirements are expected and timely delivery is a must. With increasing growth in both the U.S. and international markets, Professional Plastics continues to support their customer base through advanced and sophisticated eCommerce capability.
For more information about Professional Plastics, visit www.professionalplastics.com , e-mail sales@proplas.com . or phone (888) 995-7767

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