Russian Newspaper Analysis of American Attitudes

New Britain, CT, July 20, 2009 --(PR.com)-- An analysis by media business consultant William Dunkerley of U.S. opinions of Russia has been published by the Moscow Times. The article appeared in the June 24 edition. Dunkerley analyzed years of polling data, and found that Russia's favorability rating has had many ups and downs. He found that there seems to be "a responsive relationship between attitudinal change and three external factors: leadership initiatives, geopolitical events and negative PR attacks."

For example, when then-president Vladimir Putin offered assistance to the U.S. in the wake of 9/11, American attitude toward Russia became much more favorable. However, leadership initiatives can influence opinions negatively, too. Back in 1983 when President Ronald Reagan gave his "evil empire" speech, views of the Soviet Union plummeted.

The collapse of the Soviet Union itself precipitated an upward spike in opinions, but the 1999 Kosovo conflict caused a sharp decline.

The complete text of Dunkerley's analysis in the Moscow Times can be seen at the following link: http://www.publishinghelp.com/mt0901.

###