Doodleopes™: PDA Marketing's Method for Getting the Customer Attention You Need
Have your message stand out from all the rest using Doodleopes™: the simplest things ever that make the biggest difference.
Baltimore, MD, June 30, 2009 --(PR.com)-- Conservative estimates state the average American is bombarded with over 600 advertising messages a day with other estimates going as high as 3000. Andrea Ratajczak and the PDA Marketing team have devised a way to get a message to stand out among the hundreds processed each day: Doodleopes™. Doodleopes™ are simple eye-catching hand-drawn doodles and a hand-written font that add a human touch to any marketing message.
To use Doodleopes™, one must only know how to use copy and paste. The doodles are images that will just be inserted into already written copy to draw the recipient’s eyes to the most pertinent information. Don’t let the simplicity of them fool you, however, as they are proven to increase response rates on any direct mail campaigns.
The uses of Doodleopes™, however, go far beyond the obvious sales letters and direct mailers. Doodleopes™ are perfect for use in the home as well – from birthday invitations to blogs to everyday stationery. The easy-to-use yet rewarding doodles have been recently used in a church bulletin to add an extra touch to the weekly announcements as well as on sales postcards to increase response rates.
The ingenious idea for Doodleopes™ began with Ratajczak’s first post-college job search. On an application, she was required to give a handwriting sample so that a personality profile could be built to determine her sales potential. As it turns out, she scored a 100% as a perfect match for a persuasive personality. Ratajczak chose not to take that job, but has turned her handwriting and love of doodling into an easy way to boost copy.
Years later Bill Glazer and Dan Kennedy met and hired Andrea’s marketing firm PDA Marketing. With the help of the “Andrea” font, they launched their information marketing legacy by incorporating the font in their handwritten sales letters. Since then, Andrea’s own individual marketing clients have benefited from using this compelling font in their sales letters, postcards, emails, websites, information products, blogs, and brochures.
Now, Ratajczak has packaged her handwriting font and fun doodles together so that everyone can reap the benefits of Doodleopes™ as copy enhancements. These copy boosters draw attention to the copy just as a speaker uses voice inflection to emphasize certain ideas. Most people today just read past most messages because they are inundated with so many. These tools help keep copy fresh and create little surprises that hold the attention of the reader.
Bill Glazer of Glazer-Kennedy Insider’s Circle testifies to the success that people see in Andrea’s handwriting, “A handwritten font will typically out-perform any other type of font because it appears that it is a friend sending a friend a personal message. The problem is that most handwritten fonts look phony. PDA’s Andrea font is a person’s real handwriting that was created into an easy-to-use tool that I’ve been utilizing for years so the recipient believes that someone is actually writing to them.”
After purchase, Ratajczak also offers her marketing and graphics teams’ advice on how to use Doodleopes™ to their full potential. When a piece has been created, the team will offer suggestions of improvements that could be made to make the piece more effective.
The Mega Doodle package includes a Fast Start guide, the Andrea Font, Certificate Doodles, Accent Doodles, and Done for you Art Files for only $197. Parts are sold separately and are priced from $29.
About PDA Marketing
Securing a unique niche among worldwide advertising and marketing companies, PDA Marketing services a diverse range of industries. It has an innate understanding of the marketplace and holds high marks for successful implementation of marketing campaigns. No other firm delivers the same results, time and again, on time and under budget. From direct campaigns to Web design and marketing strategies, to new online marketing techniques and information dissemination, PDA Marketing has a clear understanding of what combination of resources will reach the desired target audience.
Information product marketers post glowing remarks about the combined skill and talent that PDA Marketing delivers to their industry. Specializing in the design and creation of information products, PDA Marketing creates award-winning, on-target looks and feels for information product developers as well as masterfully design marketing pieces, follow-up materials and funnel pieces. Information product giants like Dan Kennedy, Bill Glazer, Zig Ziglar, Sean Greely and Eric Ruth share confidence in PDA Marketing’s work – because they are valued clients who have reaped the benefits of the company’s focus on creativity and innovation.
Whether based on the immediacy of business, or the need for long-range planning and growth, PDA Marketing works closely with its partner clients to create synergistic solutions, creative campaigns and in-depth development of innovative concepts. Their approach is results based.
“It’s all about solving problems. Whether it’s creating an identity or designing a direct mail campaign that actually gets noticed, we are here to work side-by-side with our clients,” says Andrea Ratajczak.
Andrea Ratajczak, Vice President of PDA Marketing stresses a result-driven approach, and her ability to move and motivate clients routinely meets with success. Whatever marketing obstacle she is faced with, she meets it head on, doing whatever necessary to achieve the marketing directions and goals set forth in the project. .
Theresa Ratajczak drives the creative design energy that fuels the concepts unmatched in the industry. “Creating illusion and metaphor from the viewer’s perspective helps me approach each project,” says Theresa Ratajczak.
This dynamic duo gains such accolades as “you nail it every time,” “Unbelievable,” and “Genius!” “If I would have chosen the top six designers in the country to submit a creative concept, none would have presented a more perfect creative element and pleasing visual brand.”
“We do good work, and we do it with integrity. Client satisfaction is our goal and we do whatever it takes to get the job done,” says PDA Marketing President Theresa Ratajczak.
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To use Doodleopes™, one must only know how to use copy and paste. The doodles are images that will just be inserted into already written copy to draw the recipient’s eyes to the most pertinent information. Don’t let the simplicity of them fool you, however, as they are proven to increase response rates on any direct mail campaigns.
The uses of Doodleopes™, however, go far beyond the obvious sales letters and direct mailers. Doodleopes™ are perfect for use in the home as well – from birthday invitations to blogs to everyday stationery. The easy-to-use yet rewarding doodles have been recently used in a church bulletin to add an extra touch to the weekly announcements as well as on sales postcards to increase response rates.
The ingenious idea for Doodleopes™ began with Ratajczak’s first post-college job search. On an application, she was required to give a handwriting sample so that a personality profile could be built to determine her sales potential. As it turns out, she scored a 100% as a perfect match for a persuasive personality. Ratajczak chose not to take that job, but has turned her handwriting and love of doodling into an easy way to boost copy.
Years later Bill Glazer and Dan Kennedy met and hired Andrea’s marketing firm PDA Marketing. With the help of the “Andrea” font, they launched their information marketing legacy by incorporating the font in their handwritten sales letters. Since then, Andrea’s own individual marketing clients have benefited from using this compelling font in their sales letters, postcards, emails, websites, information products, blogs, and brochures.
Now, Ratajczak has packaged her handwriting font and fun doodles together so that everyone can reap the benefits of Doodleopes™ as copy enhancements. These copy boosters draw attention to the copy just as a speaker uses voice inflection to emphasize certain ideas. Most people today just read past most messages because they are inundated with so many. These tools help keep copy fresh and create little surprises that hold the attention of the reader.
Bill Glazer of Glazer-Kennedy Insider’s Circle testifies to the success that people see in Andrea’s handwriting, “A handwritten font will typically out-perform any other type of font because it appears that it is a friend sending a friend a personal message. The problem is that most handwritten fonts look phony. PDA’s Andrea font is a person’s real handwriting that was created into an easy-to-use tool that I’ve been utilizing for years so the recipient believes that someone is actually writing to them.”
After purchase, Ratajczak also offers her marketing and graphics teams’ advice on how to use Doodleopes™ to their full potential. When a piece has been created, the team will offer suggestions of improvements that could be made to make the piece more effective.
The Mega Doodle package includes a Fast Start guide, the Andrea Font, Certificate Doodles, Accent Doodles, and Done for you Art Files for only $197. Parts are sold separately and are priced from $29.
About PDA Marketing
Securing a unique niche among worldwide advertising and marketing companies, PDA Marketing services a diverse range of industries. It has an innate understanding of the marketplace and holds high marks for successful implementation of marketing campaigns. No other firm delivers the same results, time and again, on time and under budget. From direct campaigns to Web design and marketing strategies, to new online marketing techniques and information dissemination, PDA Marketing has a clear understanding of what combination of resources will reach the desired target audience.
Information product marketers post glowing remarks about the combined skill and talent that PDA Marketing delivers to their industry. Specializing in the design and creation of information products, PDA Marketing creates award-winning, on-target looks and feels for information product developers as well as masterfully design marketing pieces, follow-up materials and funnel pieces. Information product giants like Dan Kennedy, Bill Glazer, Zig Ziglar, Sean Greely and Eric Ruth share confidence in PDA Marketing’s work – because they are valued clients who have reaped the benefits of the company’s focus on creativity and innovation.
Whether based on the immediacy of business, or the need for long-range planning and growth, PDA Marketing works closely with its partner clients to create synergistic solutions, creative campaigns and in-depth development of innovative concepts. Their approach is results based.
“It’s all about solving problems. Whether it’s creating an identity or designing a direct mail campaign that actually gets noticed, we are here to work side-by-side with our clients,” says Andrea Ratajczak.
Andrea Ratajczak, Vice President of PDA Marketing stresses a result-driven approach, and her ability to move and motivate clients routinely meets with success. Whatever marketing obstacle she is faced with, she meets it head on, doing whatever necessary to achieve the marketing directions and goals set forth in the project. .
Theresa Ratajczak drives the creative design energy that fuels the concepts unmatched in the industry. “Creating illusion and metaphor from the viewer’s perspective helps me approach each project,” says Theresa Ratajczak.
This dynamic duo gains such accolades as “you nail it every time,” “Unbelievable,” and “Genius!” “If I would have chosen the top six designers in the country to submit a creative concept, none would have presented a more perfect creative element and pleasing visual brand.”
“We do good work, and we do it with integrity. Client satisfaction is our goal and we do whatever it takes to get the job done,” says PDA Marketing President Theresa Ratajczak.
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Contact
PDA Marketing
Andrea Ratajczak
410-788-2007
pdamarketing.net
Andrea Ratajczak
410-788-2007
pdamarketing.net
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