Report Reveals Marketing Agencies Optimistic of Industry Turnaround
RSW/US’ 2009 Mid-Year Economic Outlook Survey Shows New Business Opportunities Expected to Increase.
Cincinnati, OH, July 01, 2009 --(PR.com)-- While the stormy economy has taken its toll on marketing agencies, principals remain optimistic that a turnaround is near. According to the Client-Agency 2009 ½ Economic Outlook Survey by agency lead generation and sales firm RSW/US, a majority of respondents, 76 percent, expect to see the number of new business opportunities increase as they move through the rest of 2009. In comparing to new business opportunities in the first quarter of 2009, almost half of responding agencies, 47 percent, have already started to see an increase.
Comprehensive results and analysis from the survey can be found at www.rswus.com/surveys
“The survey results indicate in no uncertain terms how important it is for agencies to be at the top of mind when their desired prospects start realizing that it’s ok to start spending,” RSW/US managing director Mark Sneider said. “Waiting for them to call or relying on old tactics like networking and referrals simply won’t work like they used to.”
Long term, a majority of clients and agencies, 60 percent and 66 percent respectively, stated that they believe their business will be better off than it is today, five years from now.
Even with the abundant optimism, Sneider advises that “While there is some evidence that the volume of new business activity seems to be picking up in the near term, it is probably best to play it conservative in hiring staff to cover the additional work until everybody feels a bit better about where things are headed.”
The survey also indicated that more marketers are shifting spending to put greater emphasis on new forms of media such as social media, search engine optimization and banner advertising.
Sneider adds that “In the end, the winners will be those that keep their eye on the ball, make consistent reach-outs, and can adapt and anticipate changes as they happen.”
The RSW/US 2009 Mid-Year Economic Outlook Survey was completed by 200 marketing and 100 advertising agency executives from across the United States during April, 2009. The study was commissioned by RSW/US. The sample came from a database of decision makers from agencies ranging from less than $5 million in capitalized billings to more than $50 million.
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About RSW/US
RSW/US is a lead generation and agency branding consultancy that operates like a virtual new business development group to help agencies build pipelines of qualified new business opportunities and more effectively position themselves in the marketplace. More information can be accessed at www.rswus.com or by calling 513.559.3101. Sneider can be contacted at mark@rswus.com.
Media Contact:
Allison Brinkman
Eisen Management Group
859-291-4302
Allison@eisenmanagementgroup.com
Editor’s Notes:
Full survey findings available at www.rswus.com/surveys
Localized statistics available
Packaged interviews with area agency principals available
Comprehensive results and analysis from the survey can be found at www.rswus.com/surveys
“The survey results indicate in no uncertain terms how important it is for agencies to be at the top of mind when their desired prospects start realizing that it’s ok to start spending,” RSW/US managing director Mark Sneider said. “Waiting for them to call or relying on old tactics like networking and referrals simply won’t work like they used to.”
Long term, a majority of clients and agencies, 60 percent and 66 percent respectively, stated that they believe their business will be better off than it is today, five years from now.
Even with the abundant optimism, Sneider advises that “While there is some evidence that the volume of new business activity seems to be picking up in the near term, it is probably best to play it conservative in hiring staff to cover the additional work until everybody feels a bit better about where things are headed.”
The survey also indicated that more marketers are shifting spending to put greater emphasis on new forms of media such as social media, search engine optimization and banner advertising.
Sneider adds that “In the end, the winners will be those that keep their eye on the ball, make consistent reach-outs, and can adapt and anticipate changes as they happen.”
The RSW/US 2009 Mid-Year Economic Outlook Survey was completed by 200 marketing and 100 advertising agency executives from across the United States during April, 2009. The study was commissioned by RSW/US. The sample came from a database of decision makers from agencies ranging from less than $5 million in capitalized billings to more than $50 million.
###
About RSW/US
RSW/US is a lead generation and agency branding consultancy that operates like a virtual new business development group to help agencies build pipelines of qualified new business opportunities and more effectively position themselves in the marketplace. More information can be accessed at www.rswus.com or by calling 513.559.3101. Sneider can be contacted at mark@rswus.com.
Media Contact:
Allison Brinkman
Eisen Management Group
859-291-4302
Allison@eisenmanagementgroup.com
Editor’s Notes:
Full survey findings available at www.rswus.com/surveys
Localized statistics available
Packaged interviews with area agency principals available
Contact
Reardon Smith Whittaker/US
Allison Brinkman
859-291-4302
www.rswus.com
Allison Brinkman
859-291-4302
www.rswus.com
Contact
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