Big Knickers Cross the Gender Gap
Popular online lingerie retailer Wickedelic Lingerie has reported growing sales of its own-branded traditional range as cross-dressing men take full advantage of this classic line.
Lee Mill, Plymouth, United Kingdom, July 02, 2009 --(PR.com)-- As the old saying suggests - “All that glistens is not gold” - sage advice indeed warning us of the perils of taking anything at face value.
So when Devon-based online and mail order lingerie specialist Wickedelic Lingerie noticed a sharp upturn in sales of its classically styled Silky French Cami-Knickers they decided to investigate the customer profile.
As customer services manager Nik Grant explains: “It was plain to see that nearly 60 per cent of buyers were male and we initially assumed that they were purchasing on behalf of their partners. Imagine our shock when we discovered that they were actually buying them for themselves.”
It really would seem that Wickedelic Lingerie had tapped into a previously unnoticed seam of customers in the form of cross-dressing men.
Nik adds: “Luckily we offer our Wickedelic Lingerie Classic Range in quite large sizes and the word got around that we could easily accommodate men as well as the ladies.
“It would seem that cross-dressing men simply cannot resist the silky feel of our French Style Cami-Knickers. Not only that but the entire selection of traditional lingerie seems to find favour with this particular customer. We are doing a roaring trade in basques, suspender belts, waist clinchers and stockings too.”
It may well be then that Wickedelic Lingerie has inadvertently struck gold.
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Notes to editors
For more information, product samples and images, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk
Web: http://www.wickedeliclingerie.co.uk
About Wickedelic Lingerie:
Wickedelic Lingerie was formed in 2006, and has become one of the UK's largest retailers of sexy and “bedroom” lingerie. The company is based in Lee Mill, Devon, and prides itself on the quality and range of its products. The website now offers more than 1,500 different products. The line includes ladies lingerie such as babydolls, bustiers and corsets, gowns, chemises, camisole sets and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men’s underwear, fancy dress, plus-size lingerie and shoes.
So when Devon-based online and mail order lingerie specialist Wickedelic Lingerie noticed a sharp upturn in sales of its classically styled Silky French Cami-Knickers they decided to investigate the customer profile.
As customer services manager Nik Grant explains: “It was plain to see that nearly 60 per cent of buyers were male and we initially assumed that they were purchasing on behalf of their partners. Imagine our shock when we discovered that they were actually buying them for themselves.”
It really would seem that Wickedelic Lingerie had tapped into a previously unnoticed seam of customers in the form of cross-dressing men.
Nik adds: “Luckily we offer our Wickedelic Lingerie Classic Range in quite large sizes and the word got around that we could easily accommodate men as well as the ladies.
“It would seem that cross-dressing men simply cannot resist the silky feel of our French Style Cami-Knickers. Not only that but the entire selection of traditional lingerie seems to find favour with this particular customer. We are doing a roaring trade in basques, suspender belts, waist clinchers and stockings too.”
It may well be then that Wickedelic Lingerie has inadvertently struck gold.
###
Notes to editors
For more information, product samples and images, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk
Web: http://www.wickedeliclingerie.co.uk
About Wickedelic Lingerie:
Wickedelic Lingerie was formed in 2006, and has become one of the UK's largest retailers of sexy and “bedroom” lingerie. The company is based in Lee Mill, Devon, and prides itself on the quality and range of its products. The website now offers more than 1,500 different products. The line includes ladies lingerie such as babydolls, bustiers and corsets, gowns, chemises, camisole sets and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men’s underwear, fancy dress, plus-size lingerie and shoes.
Contact
Wickedelic Lingerie
Nick Gibbens
0871 871 0040
www.wickedeliclingerie.co.uk
Nick Gibbens
0871 871 0040
www.wickedeliclingerie.co.uk
Contact
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