Borders Books UK Launches New E-Reader
London, United Kingdom, July 03, 2009 --(PR.com)-- Borders UK announced today that it has teamed up with Elonex to market a new e-reader which is now available to buy in all Borders stores and from www.borders.co.uk. The e-reader, called the Elonex ebook, has been specially developed for Borders UK and will retail at £189, taking on the Sony Reader (which typically costs at least £199) head-to-head.
The Elonex ebook comes with enough internal memory to download up to 1,000 eBooks immediately (the Sony Reader’s initial capacity is only 160 eBooks) and comes with 100 classic titles already pre-loaded to get you started. Also available is an accessory pack which contains a 4GB SD card, allowing storage for approximately 8,000 more titles, and a leather case, available together for £29.99. Super slim in design, and lighter than the Sony Reader at only 180g, it supports both ePub and Adobe formats and is therefore completely compatible with the Borders website where there are currently more than 45,000 e-books available.
Announcing the launch of the new e-reader at Borders, Commercial Director at Borders UK Peter Newbould said: “Digital bookselling is still in its infancy, but we believe it is here to stay. We were first to market with an e-book reader when we introduced the iRex Iliad last year and by launching the Elonex e-book at a retail price of £189, making it available in all of our UK stores and ensuring it is easy to shop the 45,000 titles at www.borders.co.uk, we hope to bring new customers into the market.”
You can view e-books either landscape or portrait, read text in seven different languages, bookmark your place in the e-book, and magnify the text for easy reading. With its near 180° viewing angle and anti-glare facility the reader will no longer experience eye strain when reading, and you can even use it in direct sunlight. In addition, its revolutionary low power design means that you can read up to 8,000 pages between charges, in comparison to the Sony Reader which only allows less than 7,000 page turns before it needs recharging.
The launch of the Elonex ebook will be supported in all Borders stores by point of sale.
Notes to editors:
Leading retailer Borders UK offers the widest range of books and magazines in the marketplace, and has a growing share of the specialist music and DVD markets. With their Starbucks coffee shops and Paperchase stationery concessions, as well as dedicated children’s sections, Borders stores offer a warm and friendly shopping environment where customers can browse and relax.
Bookselling Company of the Year 2007, Children’s Retailer of the Year 2007 & 2008, and Magazine Destination Retailer of the Year 2007, Borders UK has nearly one million square feet of retail space and around 8% of the retail bookselling market. Borders currently operates 41 Borders superstores in city centres and retail parks from Bournemouth to Inverness, and 10 high street under the Books etc. and Borders Express brands.
In July 2008 Borders UK launched its new transactional website – for more information about how to order online, for recommendations, the latest offers, forums & blogs, staff picks, the ‘Spookily Accurate Book Suggestor’, Borders TV and lots more, go to www.borders.co.uk In May 2009 Borders launched 45,000 eBooks online. Available in Adobe and ePub formats, all content is delivered via Gardners Digital warehouse.
In October 2008 Borders UK won Periodical Publishers Association’s MagSell Award for the Best Support of Magazine Week 2008 and in the same month the company was ranked No. 169 in the 2008 Sunday Times HSBC Top Track 250 league table of Britain’s biggest mid-market private companies. In December 2008, Borders was shortlisted for the Oracle Retail Week Awards 2009 in the Retail Technology Initiative of the Year category.
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For further information, contact Alex Hippisley-Cox on 020 8488 3764 or email her at ahipcoxpr@btconnect.com
The Elonex ebook comes with enough internal memory to download up to 1,000 eBooks immediately (the Sony Reader’s initial capacity is only 160 eBooks) and comes with 100 classic titles already pre-loaded to get you started. Also available is an accessory pack which contains a 4GB SD card, allowing storage for approximately 8,000 more titles, and a leather case, available together for £29.99. Super slim in design, and lighter than the Sony Reader at only 180g, it supports both ePub and Adobe formats and is therefore completely compatible with the Borders website where there are currently more than 45,000 e-books available.
Announcing the launch of the new e-reader at Borders, Commercial Director at Borders UK Peter Newbould said: “Digital bookselling is still in its infancy, but we believe it is here to stay. We were first to market with an e-book reader when we introduced the iRex Iliad last year and by launching the Elonex e-book at a retail price of £189, making it available in all of our UK stores and ensuring it is easy to shop the 45,000 titles at www.borders.co.uk, we hope to bring new customers into the market.”
You can view e-books either landscape or portrait, read text in seven different languages, bookmark your place in the e-book, and magnify the text for easy reading. With its near 180° viewing angle and anti-glare facility the reader will no longer experience eye strain when reading, and you can even use it in direct sunlight. In addition, its revolutionary low power design means that you can read up to 8,000 pages between charges, in comparison to the Sony Reader which only allows less than 7,000 page turns before it needs recharging.
The launch of the Elonex ebook will be supported in all Borders stores by point of sale.
Notes to editors:
Leading retailer Borders UK offers the widest range of books and magazines in the marketplace, and has a growing share of the specialist music and DVD markets. With their Starbucks coffee shops and Paperchase stationery concessions, as well as dedicated children’s sections, Borders stores offer a warm and friendly shopping environment where customers can browse and relax.
Bookselling Company of the Year 2007, Children’s Retailer of the Year 2007 & 2008, and Magazine Destination Retailer of the Year 2007, Borders UK has nearly one million square feet of retail space and around 8% of the retail bookselling market. Borders currently operates 41 Borders superstores in city centres and retail parks from Bournemouth to Inverness, and 10 high street under the Books etc. and Borders Express brands.
In July 2008 Borders UK launched its new transactional website – for more information about how to order online, for recommendations, the latest offers, forums & blogs, staff picks, the ‘Spookily Accurate Book Suggestor’, Borders TV and lots more, go to www.borders.co.uk In May 2009 Borders launched 45,000 eBooks online. Available in Adobe and ePub formats, all content is delivered via Gardners Digital warehouse.
In October 2008 Borders UK won Periodical Publishers Association’s MagSell Award for the Best Support of Magazine Week 2008 and in the same month the company was ranked No. 169 in the 2008 Sunday Times HSBC Top Track 250 league table of Britain’s biggest mid-market private companies. In December 2008, Borders was shortlisted for the Oracle Retail Week Awards 2009 in the Retail Technology Initiative of the Year category.
###
For further information, contact Alex Hippisley-Cox on 020 8488 3764 or email her at ahipcoxpr@btconnect.com
Contact
Borders UK
Stephen Croome
0202 8787 6767
www.borders.co.uk
Stephen Croome
0202 8787 6767
www.borders.co.uk
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