MC Liquidations
MC Liquidations

The Hidden Power of Retail Merchandising

How is money made as a small business owner, and where is the power of merchandising found?

Penns Creek, PA, June 12, 2005 --(PR.com)-- How can a small business owner buy products, market them up and still make money? The answer is found in what is called "The Hidden Power of Merchandising." According to the Houghton Mifflin Dictionary, "Merchandising" is "the promotion of merchandise sales, as by coordinating production and marketing and developing advertising, sales, and display strategies." In other words it is the complete process from developement of a product to the sale of an item.

Any business owner takes some place in the line of merchandising. Some take the place in the developement of products, others take their place in sales, even others take their place in marketing and advertising. The small business owner must, most of the time, take the place of all of these without the resources of large retail stores.

The "Hidden" power of merchandising is dynamic. What is the hidden power of merchandising? It is simply buying everything in bulk. Let's say that a polo shirt with a retail value of $29.95 is bought for $14.95. At first glance that is a pretty good deal, it is close to %50 off. However, what if one were to buy 30 of the same shirts for $6.95, this is a completely different dynamic. This scenario offers a retailer to sell them for %50 mark-up and still give a %50 off clearance sale. What a difference.

What can the "hidden" power of merchandising do for the small business owner? It can make the difference, it can make you or break you. It empowers the small business owner to be able to market an item up so that he can make money and still be able to give terrific sales. The "hidden" power of merchandising also allows the small business owner to offer rock bottom sales. This is where from time to time he may choose to lower prices so much he is only making %20 or %30. This is done just to please the customer.

Where can these bulk purchases be made? MC Liquidations is now offering the use of bulk purchasing to all business owners. The higher quantity purchased, the cheaper an item will be.

Also, MC Liquidations is offering "Gold Club Member" status. Benefits of the "Gold Club Member" are as follows:
1. %20 off any purchase of $50 or more. (This is a one time offer)
2. %20 off lifetime purchases as long as at least $50 or more is purchased every month. (Offer will be void following any month where $50 or more of merchandise was not purchased)

To activate your "Gold Club Member" status simply e-mail your order of $50 or more to us with "Gold Club Member" in the subject line. Or fax or call your order to 888-692-1772 and mention "Gold Club Member." As a small business owner make sure to use the "hidden" power of merchandising to your best advantage.

Contact Information:

MC Liquidations
Michael Mason, Owner
P.O. Box 314
Penns Creek, PA 17862
888-692-1772
publicrelations@mcliquidations.com
http://www.mcliquidations.com

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