Direct Mail Marketing Company Offers Free Direct Marketing Book to Help Businesses During Difficult Economic Times

Ocean, NJ, July 02, 2009 --(PR.com)-- Marketing is a key part of successfully building and establishing a business. Yet, during these difficult economic times, many businesses are finding themselves forced into cutting their direct marketing expenses in order to balance their budgets and keep their doors open. As a result, they are unable to market their businesses and draw in the business that is necessary. With the help of the free direct mail marketing ebook offered through Jarvis Direct Mail, Inc., businesses can successfully create a marketing campaign that stays within budget while also effectively reaching their target audience.

"Businesses are really facing a sort of catch 22 situation," comments Jeff Jarvis, who is the founder and CEO of Jarvis Direct Mail, Inc. "They can't afford to put together a marketing campaign, but they really can't afford not to market their businesses, either. After all, how can their businesses make money if no one knows about their products or services?"

When it comes to marketing, businesses must look for ways to effectively reach those people who might be interested in the product or service being offered. This group of people is referred to as the company's "target audience." Failure to effectively reach this target audience with a marketing campaign means that the funds used to finance the campaign are effectively wasted. With the help of the free direct mail marketing ebook offered through Jarvis Direct Mail, Inc., businesses can learn more about how to put together a marketing campaign that will effectively reach those people who are most likely to purchase the company's goods or services.

"If a business fails to effectively market to its target audience, the campaign will do very little in terms of getting the attention of those people who are most likely to make a purchase," continues Jarvis. "With our free marketing book, we offer all of the 'insider secrets' that can help a business develop a solid direct mail marketing campaign."

"The Direct Mail Marketing Little Black Book," which contains 63 pages of tips and strategies, covers topics including ways your business can use direct mail, measuring performance, mailing formats, copywriting tips and more. To learn more about Jarvis Direct Mail, Inc. and to download a copy of the free direct mail marketing book, visit www.JarvisDirectMail.com

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