The Pursuit of Something Better Virtual Book Tour July ‘09

Springfield, MA, July 08, 2009 --(PR.com)-- Join colleagues and authors Dave Esler and Myra Kruger as they travel the blogosphere in July 2009 with Pump Up Your Book Promotion Public Relations on their first virtual book tour to discuss their new business book, “The Pursuit of Something Better” (Esler Kruger Associates, Inc.).

“The Pursuit of Something Better” tells the story of the transformation of U.S. Cellular from a thoroughly ordinary company—ranked eighth in its industry and in danger of extinction—into an organization that is loved by employees and customers alike, and a proven winner by every measure.

Even more impressive is how this transformation took place. U.S. Cellular focused on the “soft stuff” so often discredited by conventional business wisdom; values and heart; inspirational and empowering leadership; motivation by values, not fear; ethics and integrity and an insistence on always doing the right thing. Most of all, U.S. Cellular thrived by obsessively putting the customer, and the quality of the customer experience, first.

“The Pursuit of Something Better” is also the story of Jack Rooney, the unconventional CEO who had the vision to see the limitations of the traditional business model a decade before it imploded, and the courage to replace it with something much, much better.

Praise for “The Pursuit of Something Better”:

“This book teaches, inspires and entertains, and it should be required reading in every business school, boardroom, and consultancy seminar” - Jim Kouzes, Award-winning author of the bestselling The Leadership Challenge and Dean’s Executive Professor of Leadership, Leavey School of Business, Santa Clara University

Dave Esler and Myra Kruger combined their 30 years of corporate communications, human resources, and consulting experience as Esler Kruger Associates in 1987. Their consulting firm focuses on culture change, organizational surveys, and executive counsel on effective leadership. They are based in Highland Park, Illinois and can be reached at www.eslerkruger.com.

If you would like to follow Dave Esler and Myra Kruger on their virtual book tour, visit the official Pump Up Your Book Promotion Virtual Book Tour site at http://virtualbooktours.wordpress.com/.

Dave Esler and Myra Kruger’s virtual book tour is brought to you by Pump Up Your Book Promotion Virtual Book Tours, a virtual book tour agency for authors who want quality service for an affordable price. More information can be found on their website at http://www.pumpupyourbookpromotion.com.

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