Echo Lane to Discuss Salesforce Automation at WITS 2009

WITS offers a forum for learning about current technology trends for wine businesses.

San Francisco, CA, July 08, 2009 --(PR.com)-- Echo Lane’s Principal Founder, Alana Kaselitz will be participating in a panel discussion on Salesforce Automation trends and advancement at the 2009 Wine Industry Technology Symposium (WITS) on July 16. Echo Lane has deep CRM and salesforce automation implementation experience and Kaselitz will share her perspective on CRM best practices for the Wine Industry.

“This is our first year participating in this event and we anticipate an informative discussion on customer information and pipeline management challenges for winery sales teams. We are looking forward to sharing our own experiences with wine businesses,” said Kaselitz.

Related Links
· Register for this event: http://www.wineindustrytechnologysymposium.com/
· Event Schedule: http://www.wineindustrytechnologysymposium.com/schedule.html

Panel Details:
The Latest, Greatest in Sales Force Automation
A winery and distributor sales force is the critical link between brands and the trade. Companies invest in hiring and training talent to represent them, but in many cases fail to provide the tools and information to be fully effective in the field. This panel will explore the latest advances in this area with practical examples of the successful use of technologies.

Panel Discussion Time:
· Date: Thursday, July 16, 2009
· Time: 2:15p-3:30p

About WITS
The Wine Industry Technology Symposium (WITS) was created in 2005 by a group of wine industry and technology professionals. The purpose of WITS is to address the unique information technology and services needs of the wine industry. WITS is dedicated to bringing the world’s leading wineries, wholesalers and retailers together with some of the world’s leading technology experts to foster learning and discussion. Panels of experts will discuss specific examples and case studies. www.WineIndustryTechnologySymposium.com.

About Echo Lane
Echo Lane is an agile, success-focused consulting firm dedicated to delivering software as a service (SaaS) with a focus on Salesforce.com and its partner ecosystem. Echo Lane has successfully delivered over 700 client implementations and is one of the top Salesforce.com consulting partners, often working hand-in-hand with Salesforce.com to deliver strategic client work. The Echo Lane team brings a vast and deep pool of talent and expertise to solve client problems and deliver unmatched quality work. Echo Lane has domain knowledge and solution expertise in key vertical markets, including, Healthcare and Life Sciences, Wineries and other Wine Business, Financial Services, High Technology, Media and Non-Profit servicing small businesses, mid market and enterprise companies. For more info visit: www.echo-lane.com.

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Echo Lane
Jame Ervin
415-655-8400
www.echo-lane.com
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