Market Research Experts Join Professional Mojo Workshop Roster in July

Atlanta, GA, July 09, 2009 --(PR.com)-- Professional Mojo, a national service provider of online workshop content for small businesses, nonprofit organizations and entrepreneurs, today announced the addition of Erick Moore, President of EMpanel, and Bob Johnson, Vice President and Principal of IDG Connect, to their online workshop roster for July.

Moore and Johnson will speak about conducting surveys on a restricted budget on Thursday, July 30, 2009 from 1:30pm to 3:00 PM EST where registrants will be encouraged to engage in live questions and answers following the presentation. Moore has worked in marketing research at nearly every level—in many industries and in many different capacities—from his start as a data analyst at a national nonprofit organization, to his work as director of product management at a consulting agency, to his current role as president of a full-service marketing research company. Johnson’s Content Optimization Practice focuses on buyer research methods and turning research results into action. His IDG Connect team audits marketing programs to identify gaps relative to the needs of buying team members and improve the organization and use of marketing content and programs to drive buyer engagement and lead intensity across social, editorial and vendor content.

“This is a compelling topic for many businesses that use the results of market research to build loyal customers, track trends, improve customer service and more. With the economic downturn, many businesses are faced with the challenge of bringing their survey efforts in house. We are fortunate to have two experts with us in one afternoon to guide us through some crucial steps for the do-it-yourself-er surveyor,” commented Lee Brogden-Culberson, Chief Mojo Officer with Professional Mojo.

###

Professional Mojo specializes in helping new, early stage and small business owners leverage social media and organic lead generation to reach customers and prospects directly. The company offers planning, web design and a series of online workshops. The Mojo Mavens also have a particular soft spot for nonprofit and faith-based organizations, and facilitate additional services just for them via Outreach Mojo.