OpticsPlanet Surpasses 1 Million Online Order Milestone

Northbrook, IL, July 09, 2009 --(PR.com)-- OpticsPlanet, Inc., the largest specialized retailer of sport optics, tactical and military gear, binoculars, microscopes, telescopes, rifle scopes, and sunglasses, announced the shipment of its millionth order this week. With over 150,000 products available, OpticsPlanet.com supplies a vast array of products to a diverse and expanding clientele. Customers include passionate hobbyists, birdwatchers, astronomers, hunters, law enforcement, military and government security agencies.

As major brick and mortar retailers continue to cut expenses by reducing workforces and closing store locations, specialty online retailers that embrace value, selection and exceptional customer service continue to be doing well in this economy. OpticsPlanet is a prime example of an online business that is thriving despite challenging times.

“In these pressing economic times everyone is looking to save money, and our customers know they will get the best price without sacrificing quality or customer service,” says OpticsPlanet CEO Mark Levitin. "Processing 1 million orders demonstrates that our company is providing more than just the right products at the right price. While we are ecstatic about our rapid growth and could not be happier with the direction our company is heading, hitting the 1 million order mark is a direct result of the continued hard work of our staff in providing the latest information, expert customer service and the most comprehensive product selection in the industry.”

Since opening for business in 1999, OpticsPlanet has made dramatic progress by growing to more than 160 employees, serving over 700,000 customers; fulfilling more than 1 million orders; and achieving over 360% revenue growth over the past 5 years with sales last year of $51.2 million. Since the launch of OpticsPlanet.com the company has received numerous industry awards and has been recognized by its customers and several major publications for its excellent service and stellar sales growth. Recently the company was recognized, for the third year in a row, by Internet Retailer Magazine as one of the top 500 e-retailers in the U.S. and by Inc. Magazine as one of the top 1000 fastest growing companies in the United States.

About OpticsPlanet, Inc.: Founded in 1999, OpticsPlanet, Inc. has quickly become one of the world's leading online retailers with targeted niche stores specializing in sport optics, tactical and military gear, binoculars, microscopes, telescopes, rifle scopes, and sunglasses. Based outside of Chicago, in Northbrook Illinois, the company operates a network of multiple online stores: OpticsPlanet.com, Shoptics.com, Tactical-Store.com, EyeWearPlanet.com, RadarGuns.com, Microscopes.com, Night-Optics.com and other online stores.

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