Webinar Offered to Address Lead Nurturing Strategy and Best Practices for Search Engine Marketing
Atlanta, GA, July 14, 2009 --(PR.com)-- In this economy, it’s easy to get misdirected on what delivers the best results for your sales and marketing efforts and how to maximize those efforts so that every dollar counts.
Prominent Placement, Inc., (PPI) a leading Atlanta search engine marketing firm, has teamed with demand generation expert, Keith Finger and Atlanta Marketing Association President, Glen Caruso, of Tremor Media, as moderator to present its first webinar, Tuesday, July 21st titled “Convince and Convert: How to Pull More Prospects Into and Through the Sales Funnel.” The webinar will be held from 2:00 – 3:00 pm EDT.
The 60 minute event promises to deliver specific answers to tough sales measurement and tracking questions such as:
What exactly should people be measuring?
How do you turn data collected into actionable items?
What kind of ROI should folks expect from search marketing?
How much can best practices in demand generation and lead nurturing strategy improve the closing rate?
What are some of the best or newest tools available for measurement and reporting?
How can the sales funnel be optimized for greater revenue?
What part do marketing automation tools play?
How important is lead scoring, and how do you do it?
The webinar will also help demystify search engine marketing and social media and cover how important they are to have in a demand generation strategy.
More information and registration for this free event is available at http://bit.ly/OmBXv.
About Keith Finger:
With more than 20 years of B2B marketing experience, Keith Finger helps growing companies reach prospects, communicate their value proposition and increase sales using effective demand generation and lead nurturing strategies. Keith has held significant marketing roles at Sprint Nextel, Orange Business Services (part of France Telecom) and Glenayre Electronics, and he’s started several businesses of his own. He earned his BA with Honors from Tulane University. A world traveler and avid photographer, his trips have brought him to such places as Iceland, Guam, Russia and Indonesia. More information is at http://www.keithfinger.com.
About Prominent Placement:
Prominent Placement, Inc. is an award-winning, full-service search engine marketing (SEM) firm, delivering ROI that traditional marketing channels can’t touch, with a level of service that raises the bar. Since 2001, Prominent Placement has managed the entire SEM process for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement’s customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions. More information is at http://www.prominentplacement.com
About Glen Caruso:
Glen Caruso is the Director of Advertising Sales for Tremor Media. Tremor is the leading and largest premium online video advertising network reaching over 142 million web users each month. Tremor specializes in engaging consumers through online interactive video products such as Video in Banner, Rich Media, Pre-roll/In-stream advertising as well as custom Branded Entertainment experiences for marketers.
Glen is currently President of the American Marketing Association’s Atlanta chapter – the 4th largest AMA chapter in the country with other 1,000 professional members. He leads a 23 person board of directors and oversees over 40 marketing and media events each year dealing with both traditional and digital marketing tactics and techniques.
Glen is a public speaker on digital and traditional marketing as well as a former standup comedian. Contact Glen Caruso at glencaruso@hotmail.com, 404.788.2008.
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Prominent Placement, Inc., (PPI) a leading Atlanta search engine marketing firm, has teamed with demand generation expert, Keith Finger and Atlanta Marketing Association President, Glen Caruso, of Tremor Media, as moderator to present its first webinar, Tuesday, July 21st titled “Convince and Convert: How to Pull More Prospects Into and Through the Sales Funnel.” The webinar will be held from 2:00 – 3:00 pm EDT.
The 60 minute event promises to deliver specific answers to tough sales measurement and tracking questions such as:
What exactly should people be measuring?
How do you turn data collected into actionable items?
What kind of ROI should folks expect from search marketing?
How much can best practices in demand generation and lead nurturing strategy improve the closing rate?
What are some of the best or newest tools available for measurement and reporting?
How can the sales funnel be optimized for greater revenue?
What part do marketing automation tools play?
How important is lead scoring, and how do you do it?
The webinar will also help demystify search engine marketing and social media and cover how important they are to have in a demand generation strategy.
More information and registration for this free event is available at http://bit.ly/OmBXv.
About Keith Finger:
With more than 20 years of B2B marketing experience, Keith Finger helps growing companies reach prospects, communicate their value proposition and increase sales using effective demand generation and lead nurturing strategies. Keith has held significant marketing roles at Sprint Nextel, Orange Business Services (part of France Telecom) and Glenayre Electronics, and he’s started several businesses of his own. He earned his BA with Honors from Tulane University. A world traveler and avid photographer, his trips have brought him to such places as Iceland, Guam, Russia and Indonesia. More information is at http://www.keithfinger.com.
About Prominent Placement:
Prominent Placement, Inc. is an award-winning, full-service search engine marketing (SEM) firm, delivering ROI that traditional marketing channels can’t touch, with a level of service that raises the bar. Since 2001, Prominent Placement has managed the entire SEM process for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement’s customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions. More information is at http://www.prominentplacement.com
About Glen Caruso:
Glen Caruso is the Director of Advertising Sales for Tremor Media. Tremor is the leading and largest premium online video advertising network reaching over 142 million web users each month. Tremor specializes in engaging consumers through online interactive video products such as Video in Banner, Rich Media, Pre-roll/In-stream advertising as well as custom Branded Entertainment experiences for marketers.
Glen is currently President of the American Marketing Association’s Atlanta chapter – the 4th largest AMA chapter in the country with other 1,000 professional members. He leads a 23 person board of directors and oversees over 40 marketing and media events each year dealing with both traditional and digital marketing tactics and techniques.
Glen is a public speaker on digital and traditional marketing as well as a former standup comedian. Contact Glen Caruso at glencaruso@hotmail.com, 404.788.2008.
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Contact
Prominent Placement
Christine Verska
678 807 7190
www.prominentplacement.com
Christine Verska
678 807 7190
www.prominentplacement.com
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