Return Path Educating UK Companies on Email Reputation

London, United Kingdom, July 12, 2009 --(PR.com)-- Return Path, the world’s leading email deliverability services company, has appointed London-based Parker, Wayne & Kent to provide strategic public relations consultancy as it expands in the UK and Europe .

Return Path has improved the email reputations of companies such as Twitter, Facebook, Yahoo! and Expedia, thus ensuring that marketing messages are delivered to the inbox, read and acted upon.

Twenty per cent of legitimate email never gets into the inbox because it is blocked incorrectly as spam. Return Path gives its clients the tools and advice they need to enhance their email reputation – which affects how Internet Service Providers treat their messages. Senders with good email reputations experience much higher deliverability rates and more sales.

Parker, Wayne & Kent will provide a strategic media relations programme that includes media relations, online PR, sponsorship selection and exploitation, event management and analyst relations. A major part of the media relations strategy is publicising news and original research reports while demonstrating thought leadership in key target publications.

Return Path Inc's CEO & Chairman, Matt Blumberg said, "It's a hard economy for many people, but the email industry is prospering. Companies are finding email to be an incredibly efficient and ROI-oriented revenue driver and cost saver. The problems Return Path solves for companies, problems around outbound email assurance such as deliverability and managing end-user spam complaints, are critical to protecting the email channel for all businesses, whether they are sending newsletters, marketing mail, or customer service or
transactional messages. As we grow our business in the UK and Europe, achieving editorial placements through Parker, Wayne & Kent is key to our education campaign."

Guy Shelton, Return Path's Vice President, Sales and Client Services, who heads up the UK office, said, "Our research shows that many UK companies are failing to adhere to email marketing best practice, so we need to show them that they can build strong subscriber relationships, experience better deliverability, increase conversions and improve return on investment (ROI) by making some simple changes. Parker, Wayne & Kent's introductions to journalists and analysts are key to helping us improve understanding amongst UK marketers on a raft of email best practice issues."

Tami Forman, Return Path’s Director of Corporate Communications said, “We chose Parker, Wayne and Kent because they have an excellent understanding of the issues we work with, and have a heroic track record dealing with email as a subject matter, the Internet industry, and the digital marketing sector. They also proved themselves great fun to work with.”

A Parker, Wayne & Kent spokesperson said, “Return Path’s latest research shows that many UK and European firms fail to follow email marketing best practice. There’s has never been a more crucial time to educate them about maximizing email deliverability and enhancing their reputation. We need to convince marketers that email ending up in a spam filter isn’t just a nuisance – it’s a significant corporate reputation problem. First stop for any company or reputation manager is to check their email reputation score at www.senderscore.org.”

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