Reliance Launches Broadband Speed "Right Here, Right Now"
Reliance Communications having established its presence and dominance in the mobile internet market, now launches Reliance Broadband NetConnect+ a fast wireless internet in India.
Mumbai, India, July 13, 2009 --(PR.com)-- After launching its wireless broadband service Reliance Netconnect Broadband+ through innovative press and online campaign in April, Reliance is all set to grab your attention “Right Here, Right Now”. A new campaign developed by TribalDDB, India, uniquely captures the mood of the present Indian consumers, who want everything; right here, right now.
A detailed research of young consumers across the country, the agency found out their key requirements from the internet today. This need for speed and high end online applications is what has been projected by the agency team in the commercial. Basis the consumer insight and requirement from the medium coupled with the product proposition of the fastest wireless internet in India, the campaign projects young people from various walks of life, speaking of their desire to access or use the internet to do varied things from out-of-home locations.
Prior to the rollout of the Broadband+ in the market, Reliance had conducted an exclusive online pre-booking campaign that generated around 50,000 pre bookings, a mini history in pre-booking campaigns. The mobile internet market is already dominated by Reliance Communication, which offers an internet access devise using the CDMA 1X technology and with this new Mobile Broadband technology it aims to give internet users a speed that was previously thought possible only with a fixed line broadband connection. The sales of the new Broadband+ modem have already surpassed the sales of the
CDMA 1X modem. So here’s to the new Indian consumer, a whole new world of fastest wireless internet experiences “Right Here, Right Now.”
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A detailed research of young consumers across the country, the agency found out their key requirements from the internet today. This need for speed and high end online applications is what has been projected by the agency team in the commercial. Basis the consumer insight and requirement from the medium coupled with the product proposition of the fastest wireless internet in India, the campaign projects young people from various walks of life, speaking of their desire to access or use the internet to do varied things from out-of-home locations.
Prior to the rollout of the Broadband+ in the market, Reliance had conducted an exclusive online pre-booking campaign that generated around 50,000 pre bookings, a mini history in pre-booking campaigns. The mobile internet market is already dominated by Reliance Communication, which offers an internet access devise using the CDMA 1X technology and with this new Mobile Broadband technology it aims to give internet users a speed that was previously thought possible only with a fixed line broadband connection. The sales of the new Broadband+ modem have already surpassed the sales of the
CDMA 1X modem. So here’s to the new Indian consumer, a whole new world of fastest wireless internet experiences “Right Here, Right Now.”
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Contact
Reliance Communications Limited
Jaish DeSouza
+91.9821306712
www.rcom.co.in
Reliance Communications, the flagship company of the Anil Dhirubhai Ambani Group of companies. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is India’s leading integrated telecommunication company with over 80 million customers.
Jaish DeSouza
+91.9821306712
www.rcom.co.in
Reliance Communications, the flagship company of the Anil Dhirubhai Ambani Group of companies. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is India’s leading integrated telecommunication company with over 80 million customers.
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