Red Spot Marketing Uses Pay Per Click Advertising to Bolster Marketing Efforts of Phoenix Area Businesses During Slow Summer Months
Local consultant for Red Spot Marketing works with Valley businesses to drive targeted traffic, increase sales during slow Phoenix summers.
Phoenix, AZ, July 14, 2009 --(PR.com)-- Triple digit temperatures, vacationers and fleeing snowbirds all contribute to the traditional economic slowdown experienced by many Valley businesses during the harsh summer months. Compound those realities with a flailing economy and many business owners end up struggling to attract new customers.
Traditional forms of advertising, such as the Yellow Pages, have long been a safe haven for local business marketing. Currently, with the rising popularity of Google and other online search engines, as well as forthcoming technologies like voice prompted web surfing, it seems that bulky phone books are becoming a thing of the past.
Consumers want their information faster, more relevant and increasingly mobile. Pay per click advertising is a medium which satisfies all of these needs and is increasingly being used by Valley businesses to target new customers.
Local marketing consultant Jason Jantzen, of Red Spot Marketing, is a certified Google AdWords Professional who consults with business owners on the many advantages of pay per click marketing. He explains what makes pay per click advertising unique:
“When pay per click is used as part of an integrated marketing strategy, there’s really no other form of advertising that puts products or services in front of potential customers at exactly the moment that they’re searching for a you - it truly takes the guesswork out of advertising.”
A well-managed Google Adwords campaign can place a business listing at the top of Google’s search engine results page. When customers click on an ad, they are directed immediately to the business’s website. Jantzen explains, “Pay per click advertising allows business owners to selectively target customers while offering accountability for their ad dollars. Since a business only gets charged when a customer clicks on its ad, the business can control exactly how much they’re spending and can properly calculate their return on investment.”
Driving targeted traffic to a website is only part of the equation. Converting a web visitor into a customer or a lead is the true pay off. “Having a properly structured campaign that directs traffic to the correct landing page is key to turning a surfer into a customer,” says Jantzen. “And in today’s economy, businesses just can’t afford to miss out on a customer conversion.”
Although search engines such as Yahoo! and the newly revamped Bing by MSN offer similar searching experiences, Google is by far the overall leader, capturing 67% of all search traffic, according to readwriteweb.com. With those kinds of numbers, it’s no wonder that local businesses are eager to put their advertising online and ditch the freebies that land on the doorstep.
About Jason Jantzen and Red Spot Marketing:
Jason Jantzen is a marketing consultant at Red Spot Marketing. As a specialist in online demand generation strategies, he provides comprehensive marketing management solutions for all types and sizes of businesses. He can be reached at 602-282-0202.
A recognized leader since 2005, Red Spot Marketing works with small- to medium-sized businesses around the globe. Red Spot provides targeted and results-driven marketing solutions on a contract basis within any budget.
Their consultants provide thorough needs analysis which translate into effective marketing strategies, saving clients time and money. By assigning a team of qualified professionals to each marketing challenge, utilizing the most current communications and applying demand generation technologies, Red Spot Marketing enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For more information, please visit www.RedSpotMarketing.com .
Media contact:
Jon Johnson
416-907-0996
###
Traditional forms of advertising, such as the Yellow Pages, have long been a safe haven for local business marketing. Currently, with the rising popularity of Google and other online search engines, as well as forthcoming technologies like voice prompted web surfing, it seems that bulky phone books are becoming a thing of the past.
Consumers want their information faster, more relevant and increasingly mobile. Pay per click advertising is a medium which satisfies all of these needs and is increasingly being used by Valley businesses to target new customers.
Local marketing consultant Jason Jantzen, of Red Spot Marketing, is a certified Google AdWords Professional who consults with business owners on the many advantages of pay per click marketing. He explains what makes pay per click advertising unique:
“When pay per click is used as part of an integrated marketing strategy, there’s really no other form of advertising that puts products or services in front of potential customers at exactly the moment that they’re searching for a you - it truly takes the guesswork out of advertising.”
A well-managed Google Adwords campaign can place a business listing at the top of Google’s search engine results page. When customers click on an ad, they are directed immediately to the business’s website. Jantzen explains, “Pay per click advertising allows business owners to selectively target customers while offering accountability for their ad dollars. Since a business only gets charged when a customer clicks on its ad, the business can control exactly how much they’re spending and can properly calculate their return on investment.”
Driving targeted traffic to a website is only part of the equation. Converting a web visitor into a customer or a lead is the true pay off. “Having a properly structured campaign that directs traffic to the correct landing page is key to turning a surfer into a customer,” says Jantzen. “And in today’s economy, businesses just can’t afford to miss out on a customer conversion.”
Although search engines such as Yahoo! and the newly revamped Bing by MSN offer similar searching experiences, Google is by far the overall leader, capturing 67% of all search traffic, according to readwriteweb.com. With those kinds of numbers, it’s no wonder that local businesses are eager to put their advertising online and ditch the freebies that land on the doorstep.
About Jason Jantzen and Red Spot Marketing:
Jason Jantzen is a marketing consultant at Red Spot Marketing. As a specialist in online demand generation strategies, he provides comprehensive marketing management solutions for all types and sizes of businesses. He can be reached at 602-282-0202.
A recognized leader since 2005, Red Spot Marketing works with small- to medium-sized businesses around the globe. Red Spot provides targeted and results-driven marketing solutions on a contract basis within any budget.
Their consultants provide thorough needs analysis which translate into effective marketing strategies, saving clients time and money. By assigning a team of qualified professionals to each marketing challenge, utilizing the most current communications and applying demand generation technologies, Red Spot Marketing enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For more information, please visit www.RedSpotMarketing.com .
Media contact:
Jon Johnson
416-907-0996
###
Contact
Red Spot Marketing
Jason Jantzen
602-282-0202
www.redspotmarketing.com
Jason Jantzen
602-282-0202
www.redspotmarketing.com
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