Avi Sivan the Infomercial Guru and Tv Mogul Releases His Book "Whatever It Takes"

New York, NY, July 15, 2009 --(PR.com)-- Avi Sivan, the founder of the New York City-based IGIA, Inc. is launching a book entitled "Whatever It Takes". IGIA is a world-famous direct response marketing and merchandising company for personal care products and was ranked as one of the fourteen most recognized brands in the US.

Mr. Sivan is an early originator of the infomercial business and the owner of the "As Seen On TV" trademark. He was chosen as one of the 25 most Innovative People in DRTV. In his book he tells all he knows about how to enter the infomercial industry and gives practical advice on the business world in general.

Mr. Sivan has invented more than 230 products in his 20 years in the industry. He was awarded by United States Patent Office a patent for the world-renowned ionized hair dryer, and the cellulite machine call Cellulift. Mr. Sivan's Epil Stop brand has been the top selling hair remover in the US and was sold in Wall-Mart, CVS, Wallgreens, Amazon.com and worldwide.

Mr. Sivan believes that every person who comes into this world has a special mission to achieve something no one else has ever achieved no matter how small or large the impact. Through Mr. Sivans's inspiration, motivation, creativity, and self-taught smarts, you will be inspired to get the most out of your own life. By applying Mr. Sivan's "Whatever It Takes" brassy attitude you will achieve your goals.

The book is available now on both Amazon and Avisivan.com.

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