NPSA STAR Database Offers New Ad Opportunities
The National Portable Storage Association's STAR Database offers strategic advertising opportunities for companies looking to reach association membership.
Hallandale Beach, FL, July 15, 2009 --(PR.com)-- Companies that continue advertising despite a down economy gain a competitive advantage over companies that slash their budgets.
McGraw-Hill Research reveals businesses that maintained or increased ad spend during 1981-1982 averaged higher sales growth during the recession and in the following three years. By 1985, those businesses witnessed a 256 percent sales increase over companies that slashed ad budgets.
In a separate 2001 study, aggressive recession advertisers increased market share 2.5 times over those who cut back. The lesson: Down markets are prime time for brands that want to gain visibility that pays dividends for years to come.
That's why the National Portable Storage Association (NPSA), a nonprofit membership association dedicated to the advancement of the portable storage industry, is offering companies the opportunity to advertise on its STAR (Status, Trend, Alert Reporting) Database.
The STAR Database is a problem account database that helps members avoid scams, deadbeat vendors and other billing problems. It allows members to search for the names of companies to determine if other members have had fraud, money collection or other accounting problems with them in the past.
"The STAR Database is one of the fastest growing areas of our Web site as members look to protect themselves from scam artists," said John Finnessy, CMP, Executive Director of the NPSA. "The STAR Database is a strategic advertising opportunity for NPSA members to advertise their products and services to one another – but it's also an ideal platform for industry supporters to gain visibility through exhibitor and sponsor participation."
For more information, visit www.npsa-us.org.
The National Portable Storage Association
The National Portable Storage Association is dedicated to the advancement of the portable storage industry. We at the NPSA are here to serve those in the portable storage industry who rent, sell or lease containers, trailers and mobile offices. The NPSA assists members with industry, regulatory and workforce issues; plus, offers members networking, marketing and legislative support at national, state and local levels.
PR Contact:
Jennifer LeClaire
Self Storage Promotions
305-467-4284
jennifer@selfstoragepromotions.com
www.selfstoragepromotions.com
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McGraw-Hill Research reveals businesses that maintained or increased ad spend during 1981-1982 averaged higher sales growth during the recession and in the following three years. By 1985, those businesses witnessed a 256 percent sales increase over companies that slashed ad budgets.
In a separate 2001 study, aggressive recession advertisers increased market share 2.5 times over those who cut back. The lesson: Down markets are prime time for brands that want to gain visibility that pays dividends for years to come.
That's why the National Portable Storage Association (NPSA), a nonprofit membership association dedicated to the advancement of the portable storage industry, is offering companies the opportunity to advertise on its STAR (Status, Trend, Alert Reporting) Database.
The STAR Database is a problem account database that helps members avoid scams, deadbeat vendors and other billing problems. It allows members to search for the names of companies to determine if other members have had fraud, money collection or other accounting problems with them in the past.
"The STAR Database is one of the fastest growing areas of our Web site as members look to protect themselves from scam artists," said John Finnessy, CMP, Executive Director of the NPSA. "The STAR Database is a strategic advertising opportunity for NPSA members to advertise their products and services to one another – but it's also an ideal platform for industry supporters to gain visibility through exhibitor and sponsor participation."
For more information, visit www.npsa-us.org.
The National Portable Storage Association
The National Portable Storage Association is dedicated to the advancement of the portable storage industry. We at the NPSA are here to serve those in the portable storage industry who rent, sell or lease containers, trailers and mobile offices. The NPSA assists members with industry, regulatory and workforce issues; plus, offers members networking, marketing and legislative support at national, state and local levels.
PR Contact:
Jennifer LeClaire
Self Storage Promotions
305-467-4284
jennifer@selfstoragepromotions.com
www.selfstoragepromotions.com
###
Contact
Self Storage Promotions
Jennifer LeClaire
305-467-4284
www.npsa-us.org
Jennifer LeClaire
305-467-4284
www.npsa-us.org
Contact
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