McClain Publishing Selects Infoswell’s Magazine Web Design, Development, and Management Solution for New Magazine Website
McClain Publishing Company insures their new 951 Magazine has the online “revenue and readership” capabilities to capitalize on best practices trend in magazine publishing. The print magazine leverages its brand online with a full function online publishing solution.
Temecula, CA, June 14, 2005 --(PR.com)-- Infoswell (www.infoswell.com) has launched the new 951 Magazine website www.951mag.com. McClain Publishing selected the Infoswell platform as the turnkey application service provider demonstrated both full functionality and a business strategy for online profits. The Infoswell Internet publishing solution allows small to mid-tier publishers to utilize their website as a revenue tool without the labor intensive processes associated with traditional software based design, development, and website administration.
Interactive components of 951’s website include enhanced article features with image gallery, live events calendar, community message boards, local issue forums, and online community resource directory. “Through our print and online brand, our intent is to create the ultimate community communication and commerce resource for the 951 region,” said Paul Thiel, president and chief executive officer of McClain.
A magazine website plays a critical role as publishers move to enhance their readership interaction and loyalty niche with effective cross media formats. For 951 Magazine, Publisher Paul Thiel immediately recognized the value when presented the Infoswell business strategy to not only maximize online revenue but also the ability to leverage the existing print ad sales process.
“Publishers are realizing the competitive advantages of offering their advertising partners strategic online campaigns and not just generic banner ads,” said David Blankenship, Infoswell Principal & VP of Marketing. “We are simply providing the tools to organize content and engage marketing capabilities that every publisher has the capability of easily managing in-house.”
In addition to a complimentary strategy review for existing publisher websites, Infoswell has posted a “Concept Tour” to help publishers understand how their existing advantages can easily be leveraged online to produce results for their publication. This tour is located at http://www.infoswell.com/solution.php.
About Infoswell
Infoswell is located in Temecula, CA and was founded in 2004. Prior to launch of the new magazine & newspaper website platform, the company designed, developed, and implemented over 250 web projects ranging from complex database driven e-commerce sites to enterprise class custom online solutions. The Infoswell publisher website content management platform was launched in December 2004.
About 951 Magazine & McClain Publishing Company, LLC
951 Magazine is one of three titles published by McClain Publishing Company, LLC (www.mcclainpublishing.com). Each issue has 100% local content, and is written and designed by professional journalists who’ve worked for publications including The Washington Post, Newsweek, the New York Times, the Orange County Register and the Los Angeles Times. “951” derives its name from the new area code (951) which represents western Riverside County. 951 Magazine is delivered to selected homes in its region free of charge, and is available at various retail locations and community events.
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Interactive components of 951’s website include enhanced article features with image gallery, live events calendar, community message boards, local issue forums, and online community resource directory. “Through our print and online brand, our intent is to create the ultimate community communication and commerce resource for the 951 region,” said Paul Thiel, president and chief executive officer of McClain.
A magazine website plays a critical role as publishers move to enhance their readership interaction and loyalty niche with effective cross media formats. For 951 Magazine, Publisher Paul Thiel immediately recognized the value when presented the Infoswell business strategy to not only maximize online revenue but also the ability to leverage the existing print ad sales process.
“Publishers are realizing the competitive advantages of offering their advertising partners strategic online campaigns and not just generic banner ads,” said David Blankenship, Infoswell Principal & VP of Marketing. “We are simply providing the tools to organize content and engage marketing capabilities that every publisher has the capability of easily managing in-house.”
In addition to a complimentary strategy review for existing publisher websites, Infoswell has posted a “Concept Tour” to help publishers understand how their existing advantages can easily be leveraged online to produce results for their publication. This tour is located at http://www.infoswell.com/solution.php.
About Infoswell
Infoswell is located in Temecula, CA and was founded in 2004. Prior to launch of the new magazine & newspaper website platform, the company designed, developed, and implemented over 250 web projects ranging from complex database driven e-commerce sites to enterprise class custom online solutions. The Infoswell publisher website content management platform was launched in December 2004.
About 951 Magazine & McClain Publishing Company, LLC
951 Magazine is one of three titles published by McClain Publishing Company, LLC (www.mcclainpublishing.com). Each issue has 100% local content, and is written and designed by professional journalists who’ve worked for publications including The Washington Post, Newsweek, the New York Times, the Orange County Register and the Los Angeles Times. “951” derives its name from the new area code (951) which represents western Riverside County. 951 Magazine is delivered to selected homes in its region free of charge, and is available at various retail locations and community events.
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