D1 Spas Engages Consumers with "100 Days of Summer" Online Campaign to Elect America's Favorite Hot Tub
D1 Spas, a designer and manufacturer of eco-friendly home spas, is engaging and educating consumers with its "100 Days of Summer" web campaign to elect the best D1 Spas hot tub as America's favorite. www.100DaysofHotTubs.com.
Vista, CA, July 15, 2009 --(PR.com)-- For the backyard, summer is the most important time of year. For the hot tub, the backyard is the most important place to be. And for nearly 50 years, hot tubs have been finding their way into the American lifestyle. Now recession strapped consumers – who have started to create vacation getaways in their own backyards – have a chance to win a top-of-the-line hot tub by simply going online and voting for their favorite of three home spa “candidates.”
Dimension One Spas –- the leader in high end, American made hot tubs –- launched the “100 Day of Summer” online campaign in time for the July 4th weekend. Running through October 12, the tongue-in-cheek campaign offers voters a chance to win an array of prizes as the weeks unfold, including: moissanite diamond earrings, plush bathrobes, organic bamboo towels and coupons for D1’s popular hot tub accessories.
Registrants will be kept entertained with cheeky content that sees the three hot tubs double as candidates with running parties and platform issues that are relayed through official Web sites and social media pages. The contest will end with the election of the winning “All-American Hot Tub” and the presentation of the “Oval Office Award” to one lucky voter who will be rewarded with their very own hot tub. www.100DaysofHotTubs.com
A call for votes will go out every 20 days during the campaign. By participating in each vote, registrants on the campaign site will be sent coupons, rebates and trivia questions to answer. And, following the example of President Obama’s successful campaign strategies from last year’s election, each hot tub candidate has its own Website and Facebook & Twitter accounts to communicate with the party faithful.
D1 is taking the President’s “Yes We Can!” approach from the White House to everyone’s house, in an effort to march through the recession by engaging and educating consumers while driving sales of its quality lifestyle accessories. The three unique home spa candidates are running on platforms based on different philosophies of relaxation, earth friendly staycations and backyard wellness.
The Amore Bay
Play and Freedom Party: showcases the award-winning curvilinear beauty, the Amore Bay, one of the most elegant and playful spas ever designed. At 9 feet around, The Amore comfortably seats six; loves the family life but with its his and her submerged lounge chairs, complete with acupressure massage jets and neck pillows, can focus on couples as well. (Average price $17,000)
The Chairman
Health & Liberty Party: Representing the more classic conservative party is the Chairman Hot Tub from the Reflections Line. With sophisticated hydrotherapy and the ability to massage any amount of hurt or stress into submission, this solid candidate brings years of experience and the fundamentals of hydronomics and hydrotherapy to your backyard. (Average price $13,000)
The Nautique:
The Relaxation Revolution: This dynamic third party is represented by the Nautique the most fiscally responsible of the three candidates. (Average price $11,000)
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Contact: The Marshall Plan
310.452.1234
kim@themarshallplan.com / niki@themarshallplan.com
Dimension One Spas –- the leader in high end, American made hot tubs –- launched the “100 Day of Summer” online campaign in time for the July 4th weekend. Running through October 12, the tongue-in-cheek campaign offers voters a chance to win an array of prizes as the weeks unfold, including: moissanite diamond earrings, plush bathrobes, organic bamboo towels and coupons for D1’s popular hot tub accessories.
Registrants will be kept entertained with cheeky content that sees the three hot tubs double as candidates with running parties and platform issues that are relayed through official Web sites and social media pages. The contest will end with the election of the winning “All-American Hot Tub” and the presentation of the “Oval Office Award” to one lucky voter who will be rewarded with their very own hot tub. www.100DaysofHotTubs.com
A call for votes will go out every 20 days during the campaign. By participating in each vote, registrants on the campaign site will be sent coupons, rebates and trivia questions to answer. And, following the example of President Obama’s successful campaign strategies from last year’s election, each hot tub candidate has its own Website and Facebook & Twitter accounts to communicate with the party faithful.
D1 is taking the President’s “Yes We Can!” approach from the White House to everyone’s house, in an effort to march through the recession by engaging and educating consumers while driving sales of its quality lifestyle accessories. The three unique home spa candidates are running on platforms based on different philosophies of relaxation, earth friendly staycations and backyard wellness.
The Amore Bay
Play and Freedom Party: showcases the award-winning curvilinear beauty, the Amore Bay, one of the most elegant and playful spas ever designed. At 9 feet around, The Amore comfortably seats six; loves the family life but with its his and her submerged lounge chairs, complete with acupressure massage jets and neck pillows, can focus on couples as well. (Average price $17,000)
The Chairman
Health & Liberty Party: Representing the more classic conservative party is the Chairman Hot Tub from the Reflections Line. With sophisticated hydrotherapy and the ability to massage any amount of hurt or stress into submission, this solid candidate brings years of experience and the fundamentals of hydronomics and hydrotherapy to your backyard. (Average price $13,000)
The Nautique:
The Relaxation Revolution: This dynamic third party is represented by the Nautique the most fiscally responsible of the three candidates. (Average price $11,000)
###
Contact: The Marshall Plan
310.452.1234
kim@themarshallplan.com / niki@themarshallplan.com
Contact
The Marshall Plan
Niki Jensen
310.452.1234
www.themarshallplan.com
Niki Jensen
310.452.1234
www.themarshallplan.com
Contact
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