TrueBloom Launches First Yoga Nutrient Company: Keen Focus Enables Company to Tailor Its Nutritional Supplements and Business Practices for the Yoga Lifestyle
With combined 30 years experience in the business world, husband and wife team launch new company on the yoga scene. TrueBloom launches the market's first nutritional supplements designed for yogis.
Phoenix, AZ, July 15, 2009 --(PR.com)-- TrueBloom announced today the launch of its company and new line of yoga nutrients™ designed to tap into an under-served market and meet the specific lifestyle needs and values of the yoga community. The concept of TrueBloom grew from a desire to support yogis with pure, organic nutritional supplements that can help them uncover beauty and wellness from within.
Former corporate executives, husband and wife team Kathryn and Michael Romley initially started their yoga practice to find a great workout and soon realized yoga could provide a host of benefits such as lowering stress, finding life balance, building core strength, increasing immunity, and more. While looking to enhance their practice off the mat, the couple found a bewildering maze of nutritional supplements but none specifically suited for yogis. Truebloom was conceived to serve the yoga market as well as be an active part of the yoga community through its products and business practices including eco-consciousness and giving back 1% of revenues to help others and the environment.
Yoga has quickly become one of the fastest growing sports in the United States. A recent “Yoga in America” survey published in 2008 by Yoga Journal found that 6.9% of U.S. adults or 15.8 million people practice yoga. And the growth is expected to increase with 4.1% of non-practitioners, or about 9.4 million people, who state they will try yoga within the next year. These practitioners now spend $5.7 billion a year on yoga classes and products.
According to Nutrition Business Journal's 2008 analysis, the U.S. dietary supplement industry is $23.7 billion in size. Additional research shows there is very limited to no distribution of nutritional supplements in yoga studios. TrueBloom’s business strategy zeros in on the strength and growth of the yoga market, the need for Yoga studio distribution, combined with the growing nutritional supplement market.
TrueBloom’s business model will focus on establishing wholesale relationships with a select number of yoga studios and health food retailers nationwide. Additionally, the company offers reseller programs for yoga instructors and other yoga related professionals who do not have a physical studio but want to offer yoga nutrients to their students and clients. TrueBloom yoga nutrients can also be purchased through the company’s web site at www.truebloom.com.
The initial product line includes three products: Vitalize, Balance probiotic and Rejuvenate. Each product is specifically formulated to address the needs close to a yogis’ heart. TrueBloom’s formulations were all developed to help yogis in their journey to optimum wellness through the use of powerful antioxidants, omega fatty acids and probiotics to help nourish the body from the inside out. The products are designed as a continuum of care to fill in nutritional cracks and provide potent nutrients to counterbalance the effects of modern living.
###
Former corporate executives, husband and wife team Kathryn and Michael Romley initially started their yoga practice to find a great workout and soon realized yoga could provide a host of benefits such as lowering stress, finding life balance, building core strength, increasing immunity, and more. While looking to enhance their practice off the mat, the couple found a bewildering maze of nutritional supplements but none specifically suited for yogis. Truebloom was conceived to serve the yoga market as well as be an active part of the yoga community through its products and business practices including eco-consciousness and giving back 1% of revenues to help others and the environment.
Yoga has quickly become one of the fastest growing sports in the United States. A recent “Yoga in America” survey published in 2008 by Yoga Journal found that 6.9% of U.S. adults or 15.8 million people practice yoga. And the growth is expected to increase with 4.1% of non-practitioners, or about 9.4 million people, who state they will try yoga within the next year. These practitioners now spend $5.7 billion a year on yoga classes and products.
According to Nutrition Business Journal's 2008 analysis, the U.S. dietary supplement industry is $23.7 billion in size. Additional research shows there is very limited to no distribution of nutritional supplements in yoga studios. TrueBloom’s business strategy zeros in on the strength and growth of the yoga market, the need for Yoga studio distribution, combined with the growing nutritional supplement market.
TrueBloom’s business model will focus on establishing wholesale relationships with a select number of yoga studios and health food retailers nationwide. Additionally, the company offers reseller programs for yoga instructors and other yoga related professionals who do not have a physical studio but want to offer yoga nutrients to their students and clients. TrueBloom yoga nutrients can also be purchased through the company’s web site at www.truebloom.com.
The initial product line includes three products: Vitalize, Balance probiotic and Rejuvenate. Each product is specifically formulated to address the needs close to a yogis’ heart. TrueBloom’s formulations were all developed to help yogis in their journey to optimum wellness through the use of powerful antioxidants, omega fatty acids and probiotics to help nourish the body from the inside out. The products are designed as a continuum of care to fill in nutritional cracks and provide potent nutrients to counterbalance the effects of modern living.
###
Contact
TrueBloom
Kathryn Romley
602.955.4300
www.truebloom.com
Michael Romley
mromley@truebloom.com
Kathryn Romley
602.955.4300
www.truebloom.com
Michael Romley
mromley@truebloom.com
Contact
Categories