"The Dealer Experience" Education Schedule Announced for GIE+EXPO 2009

Louisville, KY, July 16, 2009 --(PR.com)-- The Dealer Experience, sponsored by STIHL Inc. and the Ariens Company and hosted by the North American Equipment Dealers Association (NAEDA) and Outdoor Power Equipment Institute (OPEI), returns to GIE+EXPO 2009 and will offer many benefits to dealers of all sizes, including:

Education (Oct. 29 and 30) that provides dealers step-by-step recommendations for profitability

Exclusive early-morning entrance to tradeshow floor

A Dealer Club for relaxing, checking e-mail, enjoying refreshments and networking

Dealer panelists from throughout the U.S.

A look inside the OPE industry with an informal discussion between Fred Whyte, president of STIHL Inc. and Bill Harley, president and CEO of OPEI

Schedule: The Dealer Experience – Get Switched On
Kentucky Exposition Center, Louisville, KY

Thursday, October 29 (opening day for GIE+EXPO)
8 a.m. – 5 p.m. The Dealer Club facilities open
8 – 9 a.m. Exclusive access to tradeshow for dealers and retailers
8:30 a.m. – 12:30 p.m. Session 1: Keynote with Chip Eichelberger followed by a dealer panel discussing best practices on sales and marketing
9 a.m. – 5 p.m. Tradeshow open
10 a.m. – 5 p.m. Outdoor demo area open
6:30 p.m. Free Bluesbusters concert sponsored by Briggs & Stratton at 4th Street Live!
8 p.m. Free Eddie Money concert sponsored by Briggs & Stratton at 4th Street Live!

Friday, October 30
8 a.m. – 5 p.m. The Dealer Club facilities open
8 – 9 a.m. Exclusive access to tradeshow for dealers and retailers
9 a.m. – 5 p.m. Tradeshow open
10 a.m. – 5 p.m. Outdoor demo area open
8:30 – 9:15 a.m. Session 2: Inside the OPE Industry with Fred Whyte, president of STIHL Inc. and Bill Harley, president and CEO of OPEI
9:30 – 10:15 a.m. Session 3: Working Smarter with Lean Tools
Jeff Hebbard, Sr. VP Sales, Marketing and Product Development, Ariens Company
10:30 a.m. – 12:00 noon Session 4: Best Strategies on Business Planning for Increased Profitability
7 p.m. Free Grass Roots concert sponsored by Ariens, Gravely and Stens at 4th Street Live!
9 p.m. Free 4th Street Live! Street Party featuring the Bluesbrothers sponsored by Ariens, Gravely and Stens at 4th Street Live!

Saturday, October 31
8 a.m. – 3 p.m. The Dealer Club facilities open
8 a.m. – 9 a.m. Exclusive access to tradeshow for dealers and retailers
9 a.m. – 1:30 p.m. Tradeshow open

About Chip Eichelberger and Jeff Hebbard

Chip Eichelberger is one of the top motivators in the U.S. today. For the past 22 years, Chip has been an achiever in the only place that counts – the trenches. An award-winning salesperson, Chip has authored and co-authored numerous books, CDs and DVDs including the new “Get Switched On – Re-evaluate Your Life and Get What You Want … Now!”

Chip’s keynote address will focus on:
• Formulas for sales success and failure
• A clear focus on your priorities
• A compelling vision of your desired results including game plan execution, measurement and accountability
• What is working and where you need to improve
• Actions you can take right now
• The beliefs of dealers with the best sales process
• Strategies for generating team momentum

Jeff Hebbard, Sr. VP Sales, Marketing and Product Development for Ariens Company, has more than 17 years of experience in lean processes within the Ariens Company. During his session, Jeff will provide an introduction to lean principles that will drive out waste and improve efficiency in your business. He will share his experiences using lean tools such as standard work, value stream mapping and 5 S.

Registration Details

Pre-registration is required for The Dealer Experience. The sessions are free. Pre-registration for a three-day pass to the tradeshow is $10 per person. The tradeshow admission for those who wait to register onsite will be $50. To register online for the ‘Experience’ and the tradeshow, go to GIE+EXPO's home page. Additional details about the show are available on the website or by calling Sellers Expositions, 800-558-8767 or 812-949-9200.

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