Performance on Shopping Sites Continues to Show Positive Growth for Channel Intelligence SellCast® Clients
SellCast® grows shopping site performance for retailers quarter-over-quarter with strong increases in ROAS for jewelry, apparel and sporting goods categories
Orlando, FL, July 17, 2009 --(PR.com)-- Channel Intelligence, Inc. (CI) today released data that shows its jewelry, apparel and sporting goods retail clients achieved high growth with quarter-over-quarter return on ad spend (ROAS) increases of 78 percent, 32 percent, and 49 percent respectively. These growths were achieved through healthy performance on shopping engines such as Google Product Search, Shopzilla, Shopping.com, Nextag and others. On average, CI SellCast® Solutions clients have enjoyed positive quarter-over-quarter growth on shopping engines even while the retail industry as a whole has slowed down.
With a 28 percent increase in sales from Q1 to Q2 this year, resulting in an average ROAS up 78 percent, the average cost per click went down 20 percent in the jewelry category. Retailers in this category increased their ad spend to take advantage of the rise in consumer traffic and sales. In addition, CI clients in the jewelry category saw the number of orders from Q1 to Q2 increase by 20 percent on average as consumers make jewelry purchases via optimized product listings on shopping engines.
Higher conversion rates and revenue per click paved the way for a 32 percent average increase in both sales and ROAS, with the number of orders rising 31 percent and units sold up 33 percent for CI’s apparel retailers. These retailers have also increased their ad spend, up 39 percent over last quarter. Sporting goods clients averaged a tremendous increase in ROAS of 51 percent, with click costs reduced by 14 percent and the number of clicks rising by 48 percent. Sporting goods sales rose 18 percent in the second quarter of 2009, with orders of sporting goods through online shopping engines jumping an average 29 percent from Q1 to Q2 for CI.
“We’re very excited that on average our customers achieved positive quarter-over-quarter growth in key performance metrics such as sales, conversion rates and return on ad spend,” Says Lanny Tucker, Senior Vice President of Sales and Marketing at CI. “While our economy is trying to recover, we continue to monitor industry trends to make sure we are providing the best possible management and support for our clients’ shopping channel campaigns. We are optimistic that the online shopping environment will continue to offer growth opportunities for retailers.”
SellCast® Retailer Solutions help retailers derive greater profitability from online marketing programs such as shopping engines, display advertising, online marketplaces and affiliate networks. For more information on SellCast®: http://www.channelintelligence.com/sellcast/index.html
About Channel Intelligence, Inc. (CI):
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world's best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland. Learn more at www.channelintelligence.com.
Contact:
Joy Lee
Channel Intelligence, Inc.
1.321.559.2336
joy.lee@channelintelligence.com
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With a 28 percent increase in sales from Q1 to Q2 this year, resulting in an average ROAS up 78 percent, the average cost per click went down 20 percent in the jewelry category. Retailers in this category increased their ad spend to take advantage of the rise in consumer traffic and sales. In addition, CI clients in the jewelry category saw the number of orders from Q1 to Q2 increase by 20 percent on average as consumers make jewelry purchases via optimized product listings on shopping engines.
Higher conversion rates and revenue per click paved the way for a 32 percent average increase in both sales and ROAS, with the number of orders rising 31 percent and units sold up 33 percent for CI’s apparel retailers. These retailers have also increased their ad spend, up 39 percent over last quarter. Sporting goods clients averaged a tremendous increase in ROAS of 51 percent, with click costs reduced by 14 percent and the number of clicks rising by 48 percent. Sporting goods sales rose 18 percent in the second quarter of 2009, with orders of sporting goods through online shopping engines jumping an average 29 percent from Q1 to Q2 for CI.
“We’re very excited that on average our customers achieved positive quarter-over-quarter growth in key performance metrics such as sales, conversion rates and return on ad spend,” Says Lanny Tucker, Senior Vice President of Sales and Marketing at CI. “While our economy is trying to recover, we continue to monitor industry trends to make sure we are providing the best possible management and support for our clients’ shopping channel campaigns. We are optimistic that the online shopping environment will continue to offer growth opportunities for retailers.”
SellCast® Retailer Solutions help retailers derive greater profitability from online marketing programs such as shopping engines, display advertising, online marketplaces and affiliate networks. For more information on SellCast®: http://www.channelintelligence.com/sellcast/index.html
About Channel Intelligence, Inc. (CI):
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world's best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland. Learn more at www.channelintelligence.com.
Contact:
Joy Lee
Channel Intelligence, Inc.
1.321.559.2336
joy.lee@channelintelligence.com
###
Contact
Channel Intelligence Inc.
Joy Lee
1.321.559.2336
http://www.channelintelligence.com
Joy Lee
1.321.559.2336
http://www.channelintelligence.com
Contact
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