Drucker Professor Jenny Darroch Guest Edits Special Edition of Marketing Journal Devoted Specifically to Peter Drucker

Claremont, CA, July 17, 2009 --(PR.com)-- Drucker marketing professor Jenny Darroch was invited to be the guest editor for the Spring 2009 edition of the Journal of the Academy of Marketing Sciences, called “Special Issue: A Tribute to Peter Drucker.” The issue (co-edited by Professor George Day of Wharton and Professor Stan Slater of Colorado State) was devoted to Peter Drucker’s insights into marketing.

The journal featured contributions from major business and academic leaders who worked with or were influenced by Drucker over the course of several decades. Additionally, the journal addresses market changes that are happening now, and how managers and academics can build on Drucker’s writings to guide theory development and managerial practice in these emerging areas.

“I wanted to capture Peter's contribution to the field of marketing in a way that makes it accessible to future generations of academics and practitioners. By putting together a special issue in an academic journal we were also able to revisit and update some of Peter's ideas,” Darroch said. “I think the journal showcases his relevancy. We talk a bit about how marketing has changed and also fit Peter's work to five questions that help frame the discipline of marketing.”

Darroch said it was important to put the special issue together because she wanted to pay tribute to Drucker and acknowledge his contributions to marketing. “Even though Peter was considered the Father of modern management, his impact on marketing was far reaching,” she explained. “We talk about the boundaries between marketing and management being a ‘matter of taste.’”

Rick Wartzman, Executive Director of the Drucker Institute, and Drucker professor Joe Maciariello contributed to the journal.

The Peter F. Drucker and Masatoshi Ito Graduate School of Management
Named after Professor Peter Drucker in 1974, the Drucker School was established to satisfy the niche of part time executive management education. Today, the school shares its name with one of the world’s most respected entrepreneurs, Masatoshi Ito, combining a thinker (Peter Drucker, the founder of modern management) with a doer (Masatoshi Ito, who built the largest retail network in Japan), and reflecting a decidedly global orientation. Drucker has some 4,400 alumni around the globe, many of whom are leaders in business, government, and the nonprofit sector.

The school is known for its innovative programs, which in addition to the Masters in Arts Management (AM), includes the traditional Master of Business Administration (MBA), the Executive Management Program (EMBA), a Master of Science in Financial Engineering (MSFE), a Master in Politics, and Business and Economics (MAPEB), as well as a variety of certificate programs and customized corporate executive education offerings. The Drucker School’s programs and degrees are unique in their focus on management as a liberal art, rather than specific concentrations on core business functions such as accounting, finance, or marketing.

About Claremont Graduate University
Founded in 1925, Claremont Graduate University (CGU) is an independent institution devoted entirely to graduate study. More than 2,000 students are studying for Master of Arts and Doctor of Philosophy degrees in 22 disciplines. Located 35 miles east of Los Angeles, CGU is part of a liberal arts consortium commonly known as The Claremont Colleges. The Claremont University Consortium (CUC) includes Pomona, Scripps, Harvey Mudd, Claremont McKenna and Pitzer colleges, plus the Keck Graduate Institute of Applied Life Sciences, and Claremont Graduate University.

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