Sustaining Your Higher Ed Website in a Web 2.0 and Web 3.0 World
Paskill Stapleton & Lord Senior Consultant Jeanne Gosselin to present workshop “The Sustainability of Your Website in a Web 2.0 and 3.0 World” at eduWEB Conference, July 20 in Chicago, IL.
Glenside, PA, July 18, 2009 --(PR.com)-- Colleges and universities are faced with the challenge of sustaining their websites as the web transitions from Web 2.0 to 3.0. Jeanne Gosselin, Senior Consultant at Paskill Stapleton & Lord, the higher education marketing and enrollment firm, will address the issue of website sustainability on July 20 at the pre-conference workshop at the eduWEB Conference in Chicago, IL.
“Research and testing are fundamental and essential to assuring the sustainability of your website,” says Gosselin, who brings 20 years of experience in higher education marketing and enrollment. “Since we live in a Web 2.0 world that is fast moving to 3.0, colleges need to adapt their research measurements and tracking to make sure that their websites increase the level and quality of engagement between them and their primary users.”
Titled “The Sustainability of Your Website in a Web 2.0 and 3.0 World”, Gosselin’s three hour workshop will focus on an approach to research and testing that will allow for web redesign using today and tomorrow’s technologies. She will also concentrate on measuring the effectiveness of social networking and viral marketing as the web shifts from connectivity to personalization.
To attend “The Sustainability of Your Website in a Web 2.0 and 3.0 World”,” visit the EduWEB site at: http://www.eduwebconference.com/index.php/main_registration/. Gosselin can either be reached at he conference or through Paskill Stapleton & Lord at jgosselin@psandl.com or by phone at 413-739-5289.
History of the eduWEB Conference
The eduWEB conference as we know it today, began in 2005. Its goal is to bring together people from “both sides of the fence,” that is, front end and back end users of a website’s development. EduWEB calls upon industry leaders in educational web marketing to share their experiences to enlighten its participants.
About Paskill Stapleton & Lord
Founded in 1986, Paskill Stapleton & Lord is a full service marketing and consulting firm that specializes in admissions recruitment, development and marketing for Colleges and Universities. It has offices in Glenside, PA and Springfield, MA. The firm’s web services include:
- Web Assessment
- Web Development and Design
- Web Research and Testing
- Search Engine Marketing
- Custom Application Development
- Production Services
- Flash Design and Development
- Guidance towards CMS selection
- i2e Recruitment Suite
- Training
To view samples of Paskill Stapleton & Lord’s web work, visit: http://www.psandl.com/web.php
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“Research and testing are fundamental and essential to assuring the sustainability of your website,” says Gosselin, who brings 20 years of experience in higher education marketing and enrollment. “Since we live in a Web 2.0 world that is fast moving to 3.0, colleges need to adapt their research measurements and tracking to make sure that their websites increase the level and quality of engagement between them and their primary users.”
Titled “The Sustainability of Your Website in a Web 2.0 and 3.0 World”, Gosselin’s three hour workshop will focus on an approach to research and testing that will allow for web redesign using today and tomorrow’s technologies. She will also concentrate on measuring the effectiveness of social networking and viral marketing as the web shifts from connectivity to personalization.
To attend “The Sustainability of Your Website in a Web 2.0 and 3.0 World”,” visit the EduWEB site at: http://www.eduwebconference.com/index.php/main_registration/. Gosselin can either be reached at he conference or through Paskill Stapleton & Lord at jgosselin@psandl.com or by phone at 413-739-5289.
History of the eduWEB Conference
The eduWEB conference as we know it today, began in 2005. Its goal is to bring together people from “both sides of the fence,” that is, front end and back end users of a website’s development. EduWEB calls upon industry leaders in educational web marketing to share their experiences to enlighten its participants.
About Paskill Stapleton & Lord
Founded in 1986, Paskill Stapleton & Lord is a full service marketing and consulting firm that specializes in admissions recruitment, development and marketing for Colleges and Universities. It has offices in Glenside, PA and Springfield, MA. The firm’s web services include:
- Web Assessment
- Web Development and Design
- Web Research and Testing
- Search Engine Marketing
- Custom Application Development
- Production Services
- Flash Design and Development
- Guidance towards CMS selection
- i2e Recruitment Suite
- Training
To view samples of Paskill Stapleton & Lord’s web work, visit: http://www.psandl.com/web.php
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Contact
Paskill Stapleton & Lord
John Stapleton
2155727938
www.psandl.com
John Stapleton
2155727938
www.psandl.com
Contact
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