New Audio Walking Tour Highlights Jews of San Francisco’s Historic Fillmore District

Guide by Cell’s Technology Brings to Life History of a Vibrant Jewish Culture

San Francisco, CA, July 19, 2009 --(PR.com)-- Guide by Cell, the nation’s leading mobile technology provider for nonprofit organizations, announced the addition of its cell phone audio tour service as part of the Jews of the Fillmore walking tour which opens Sunday, July 19 at the Jazz Heritage Center in San Francisco. The tour highlights little known historical facts about the vibrant Jewish culture that thrived in San Francisco’s historic Fillmore District between 1906-1945. Visitors gain insight into this renowned district, all through the use of their cell phone.

The Jews of the Fillmore exhibition which opens Sunday, July 19 is being presented by a collaboration between the Judah L. Magnes Museum, the Jazz Heritage Center and the Koret Foundation. Guide by Cell was asked to provide its technology after having a long involvement in prior collaborations with the Judah L. Magnes Museum.

“Guide by Cell’s audio tour is dynamic way to spend 20 minutes learning about the rich history of Jews who after being displaced by the 1906 earthquake, migrated into the Fillmore,” said James Levanthal, Director of Development and Marketing for the Judah L. Magnes Museum. “This technology brings an appealing and interactive quality to the tour because it engages visitors to use their own cell phones. It also allows visitors that cannot physically attend the exhibition to call from home to learn this rich history.”

The walking tour is comprised of five audio stop points, encompassing more than nine blocks where landmarks relevant to Jewish life once thrived. Visitors will learn that the Fillmore was home to two synagogues, three kosher restaurants, four Jewish bakeries, five kosher meat markets, at least three Jewish delicatessens and one Jewish liquor merchant all within a two-block square radius in the early 20th century . And at each stop point visitors can use their cell phone, dial a local tour number, and hear recordings about the variety of shops, markets, and institutions that once lined the busy Fillmore district.

“The audio tour for the Jews of the Fillmore is both culturally and historically rich and is an experience that any resident or tourist won’t want to miss,” said David Asheim, Founder and President of Guide by Cell. “The Judah L. Magnes Museum has created a remarkable historical perspective about an important part of San Francisco and we’re very excited to play a role in delivering this cell phone audio information.”

About Guide by Cell

Guide by Cell is the official provider of mobile solutions to over 500 museums and organizations, including the U.S. and state/local government agencies, art museums, national and state parks, city walking tours, performing arts organizations, aquariums and zoos, libraries, universities, retailers and Fortune 1000 corporations.

Guide by Cell turns cell phones into mobile technology solutions. The company is the largest provider in the world of cell phone audio tours. Additional services include text messaging interactions and Apple iPhone applications. The company also runs a division called Give by Cell to provide nonprofits throughout the United States with the ability to raise donations through text messages sent by their visitors and patrons. Guide by Cell’s latest division, Train by Cell provides on-demand training solutions suitable for any industry or company, large or small.

Information about Guide by Cell can be found at www.guidebycell.com. Information about Train by Cell can be found at www.trainbycell.com.

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