TESCRA Launches Business Alliance Program

San Ramon, CA, July 24, 2009 --(PR.com)-- TESCRA has launched its Business Alliance Program that allows small and mid-sized IT firms leverage TESCRA’s experience in the ERP and Systems Integration space to expand their service offerings. With this Program, TESCRA aims to expand its reach into niche markets and new geographies.

TESCRA’s will simultaneously launch new IT services targeted for the SME segment that TESCRA’s Business Alliance Partners can promote. These services include implementation of ERP software targeted for SMEs including MS Dynamics Suite and delivery of Software as a Service SaaS.

“With the changing market dynamics, we have to sell differently and find ways to reach our target audience much more effectively” says Sid Gupta, Vice President – Business Development with TESCRA. “This model will allow us to reach newer markets and at the same time help entrepreneurs enter this business with a low investment and guaranteed delivery support”.

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