Virtual Abundance Expo Uses Mobile to Create Buzz and Increase Participation
Norwalk, CT, July 27, 2009 --(PR.com)-- MobiReply, the world’s first text message autoresponder is powering the buzz behind the upcoming Virtual Abundance Expo co-hosted by Scott Martineau and Alex Mandossian. The event features 12 thought leaders such as, Bob Proctor, Marci Shimoff, Jack Canfield and others over four days beginning July 27th.
“Adding mobile to our marketing plan for this event was a great addition to the overall effort,” says Scott Martineau. “Text messaging is an easy way to reach our core audience and attract new members.”
The effort included a “be-the-first-to-know” strategy, where attendees signed up to be the first in line when the event was announced. “We think for the first attempt at a strategy like this it was a positive outcome,” says Martineau. “People were talking about it and the aim was to get “buzz” about the event.”
“The text message campaign contained traditional means such as the typical text in sign up option (Text VAE to 79274) and also a web sign up box,” says Kathryn Rose, President of markUmobile, the company behind MobiReply. “MobiReply’s exclusive form generator allowed Martineau to capture the email as well as the mobile number of the attendees.”
With MobiReply, when the participant enters their email address, it is sent to the business email client (like Aweber or Constant Contact) and the mobile number is sent to the MobiReply platform. “This allows them to build their email list with their current email provider and build their text message list simultaneously without having two separate sign up boxes,” says Rose.
The other strategy, was a “reply with email” function that is an exclusive feature of MobiReply. “We set it up so when the participant texts in the keyword, they are instructed to reply to the text with their email address to receive a ‘free gift’ and the MobiReply platform either collects the email addresses for download, or forwards them automatically to the client’s email service,” explains Rose. “This way, again, the client can build their text list and email list easily and seamlessly.”
The second portion of the text message campaign for the Virtual Abundance Expo is event reminders. “When someone signs up for the event they are invited to give their mobile number to be reminded about the calls so they don’t miss any of this exciting event,” says Rose. If the person cannot participate live, they are invited as part of the text message, to go to the event’s website and upgrade to VIP status. The event can be heard and seen live for only $1 but if the participant wants the extensive meeting notes and bonus sessions, they can upgrade to the VIP level which is $97.00.
“Internet marketers are taking note of the power of mobile marketing,” says Kim Dushinski, author of The Mobile Marketing Handbook, “The hosts and authors featured in this remarkable event are definitely on the cutting edge. MobiReply was designed specifically for Internet and email marketers and has the features and functionality for this audience.”
MobiReply is touted as the world’s first text message autoresponder for its evergreen functionality. “The product is truly set and forget so you can put your marketing campaign on auto-pilot and easily and seamlessly integrate your mobile strategy with your email and social media campaigns,” says Rose. “MobiReply’s mobile sign up box even works with Facebook Mark-up Language (FBML) for easy integration with your Facebook Fan or profile page.”
About the Virtual Abundance Expo
The Virtual Abundance Expo begins July 27, 2009 and features world renowned thought leaders sharing with participants how to invite and create Abundance in their lives. VIP participants will receive private phone and web access to these luminaries for four days. Learn more at https://www.marketingonline.com/expo-vae-weekend/?upgrade.
About Kathryn Rose
Kathryn has over 20 years experience in marketing and PR. Seeing the power and potential of mobile marketing, she founded MarkUmobile and offers products specifically for the real estate, mortgage and Internet marketing arenas. She has been a featured speaker at Internet and Real Estate Marketing events. For more information on MobiReply, go to http://mobireply.com.
About Kim Dushinski
Kim is the founder of Mobile Marketing Profits and provides mobile marketing education and consulting services to corporations, marketing professionals and entrepreneurs. As an advocate for smart, effective mobile marketing Kim leads workshops and speaks internationally about how to profit with mobile. She is the author of The Mobile Marketing Handbook. http://mobilemarketingprofits.com
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“Adding mobile to our marketing plan for this event was a great addition to the overall effort,” says Scott Martineau. “Text messaging is an easy way to reach our core audience and attract new members.”
The effort included a “be-the-first-to-know” strategy, where attendees signed up to be the first in line when the event was announced. “We think for the first attempt at a strategy like this it was a positive outcome,” says Martineau. “People were talking about it and the aim was to get “buzz” about the event.”
“The text message campaign contained traditional means such as the typical text in sign up option (Text VAE to 79274) and also a web sign up box,” says Kathryn Rose, President of markUmobile, the company behind MobiReply. “MobiReply’s exclusive form generator allowed Martineau to capture the email as well as the mobile number of the attendees.”
With MobiReply, when the participant enters their email address, it is sent to the business email client (like Aweber or Constant Contact) and the mobile number is sent to the MobiReply platform. “This allows them to build their email list with their current email provider and build their text message list simultaneously without having two separate sign up boxes,” says Rose.
The other strategy, was a “reply with email” function that is an exclusive feature of MobiReply. “We set it up so when the participant texts in the keyword, they are instructed to reply to the text with their email address to receive a ‘free gift’ and the MobiReply platform either collects the email addresses for download, or forwards them automatically to the client’s email service,” explains Rose. “This way, again, the client can build their text list and email list easily and seamlessly.”
The second portion of the text message campaign for the Virtual Abundance Expo is event reminders. “When someone signs up for the event they are invited to give their mobile number to be reminded about the calls so they don’t miss any of this exciting event,” says Rose. If the person cannot participate live, they are invited as part of the text message, to go to the event’s website and upgrade to VIP status. The event can be heard and seen live for only $1 but if the participant wants the extensive meeting notes and bonus sessions, they can upgrade to the VIP level which is $97.00.
“Internet marketers are taking note of the power of mobile marketing,” says Kim Dushinski, author of The Mobile Marketing Handbook, “The hosts and authors featured in this remarkable event are definitely on the cutting edge. MobiReply was designed specifically for Internet and email marketers and has the features and functionality for this audience.”
MobiReply is touted as the world’s first text message autoresponder for its evergreen functionality. “The product is truly set and forget so you can put your marketing campaign on auto-pilot and easily and seamlessly integrate your mobile strategy with your email and social media campaigns,” says Rose. “MobiReply’s mobile sign up box even works with Facebook Mark-up Language (FBML) for easy integration with your Facebook Fan or profile page.”
About the Virtual Abundance Expo
The Virtual Abundance Expo begins July 27, 2009 and features world renowned thought leaders sharing with participants how to invite and create Abundance in their lives. VIP participants will receive private phone and web access to these luminaries for four days. Learn more at https://www.marketingonline.com/expo-vae-weekend/?upgrade.
About Kathryn Rose
Kathryn has over 20 years experience in marketing and PR. Seeing the power and potential of mobile marketing, she founded MarkUmobile and offers products specifically for the real estate, mortgage and Internet marketing arenas. She has been a featured speaker at Internet and Real Estate Marketing events. For more information on MobiReply, go to http://mobireply.com.
About Kim Dushinski
Kim is the founder of Mobile Marketing Profits and provides mobile marketing education and consulting services to corporations, marketing professionals and entrepreneurs. As an advocate for smart, effective mobile marketing Kim leads workshops and speaks internationally about how to profit with mobile. She is the author of The Mobile Marketing Handbook. http://mobilemarketingprofits.com
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Contact
markUmobile, LLC
Kathryn Rose
888-203-5971
http://www.markumobile.com
Kathryn Rose
888-203-5971
http://www.markumobile.com
Contact
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