Limited Edition of Feuerwear® Streetart Bags Painted by El Bocho
In October Feuerwear® will release a limited edition of 30 exclusive graffiti bags handpainted by famous Berlin streetartist El Bocho.
Cologne, Germany, July 29, 2009 --(PR.com)-- From used firehose, Feuerwear® makes innovative bags. This summer, Feuerwear® brings together streetart and streetwear in an unprecedented fashion. Feuerwear® has invited famous streetartist EL Bocho to use firehose as a new medium. Feuerwear® will create a limited edition of 30 bags out of El Bocho firehose paintings.
El Bocho's original firehose artwork will be shown from July 1st - 31st 2009 at Berlin's streetart festival Urban Affairs extended, located at Gerichtsstrasse 65, Stattbad Wedding. The exclusive art bags can be purchased exclusively at www.feuerwear.com from October on.
About El Bocho
El Bocho moved form Frankfurt am Main to Berlin few years ago and he made an artistic switch from graffiti to Street art. Professionally, as a graphic student, he creates typography and posters for public sphere. His nickname is a reminiscence of his long stay in Spain. It is a variation on his name, which in Mexican Spanish means something similar to “little donkey”
Since 2003, El Bocho has been working mostly under “Little Lucy” pseudonym. It is an amusing and funny character, which makes the Street art scene a bit more radiant. The inspiration came from “ Lucy – streets bugaboo” - 70’s TV series from Czech Republic. It is full of black humor, mostly in the scenes where Lucy takes many creative actions to bully his kitty… More on that you can find in the book “Little Lucy – the Berlin street bugaboo” , published by El Bocho, with lots of illustrations, poems and stories…
In the main, El Bocho works with big format cut outs, but he also uses stencils and lately he started to create on tiles, which can be much longer lasting alternative for the classical canvas. Parallel, he works on the new poster technique which should create a bridge between art and nature. He allows the poster paper to be influenced by the sun and precipitation, so that it can get a touch of a bit grimy surface. Than he adds the color and structure into it and again leaves the poster outside. That is how the nature takes part in preparation of the piece of art. This innovative technique put a new impulse for the Street art development and discovered totally new potential in that artistic trend.
About Feuerwear®
Feuerwear® makes bags and accessoires from recycled firehose. Every Feuerwear® product is a unique piece with its own individual story. Before their reincarnation as a bag, belt or wallet, they helped firefighters to save lives for many years. They were dragged through soot, grease and mud, in extreme heat and fire, and had to transport thousands of cubic meters of water. Its previous service with fire fighting teams makes every Feuerwear® product a one-of-a-kind piece.
The Feuerwear® concept is rooted in a mission to recycle material and create green, eco friendly fashion products. But recycling is only a part of Feuerwear®s commitment to sustainable development. All products are shipped using the low-emission and energy efficient GoGreen logistics solutions of DHL. The carbon dioxide (CO2) produced by the transportation is reduced to a minimum. All production is done in Europe in small family-run shops with fair working conditions and wages.
Behind the Feuerwear® label stand the brothers Martin and Robert Klüsener. In 2005 Martin founded Feuerwear® working in the basement of his parents’ house. Now, the Feuerwear® product range meets every need from messenger bags to laptops sleeves to wallets, and is sold in more than 80 shops in 11 countries on 3 continents. The list of members in the Feuerwear® product line – Scott, Hank, Bill & Co – are meant to sound like the names of the firefighters manning an American fire engine.
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El Bocho's original firehose artwork will be shown from July 1st - 31st 2009 at Berlin's streetart festival Urban Affairs extended, located at Gerichtsstrasse 65, Stattbad Wedding. The exclusive art bags can be purchased exclusively at www.feuerwear.com from October on.
About El Bocho
El Bocho moved form Frankfurt am Main to Berlin few years ago and he made an artistic switch from graffiti to Street art. Professionally, as a graphic student, he creates typography and posters for public sphere. His nickname is a reminiscence of his long stay in Spain. It is a variation on his name, which in Mexican Spanish means something similar to “little donkey”
Since 2003, El Bocho has been working mostly under “Little Lucy” pseudonym. It is an amusing and funny character, which makes the Street art scene a bit more radiant. The inspiration came from “ Lucy – streets bugaboo” - 70’s TV series from Czech Republic. It is full of black humor, mostly in the scenes where Lucy takes many creative actions to bully his kitty… More on that you can find in the book “Little Lucy – the Berlin street bugaboo” , published by El Bocho, with lots of illustrations, poems and stories…
In the main, El Bocho works with big format cut outs, but he also uses stencils and lately he started to create on tiles, which can be much longer lasting alternative for the classical canvas. Parallel, he works on the new poster technique which should create a bridge between art and nature. He allows the poster paper to be influenced by the sun and precipitation, so that it can get a touch of a bit grimy surface. Than he adds the color and structure into it and again leaves the poster outside. That is how the nature takes part in preparation of the piece of art. This innovative technique put a new impulse for the Street art development and discovered totally new potential in that artistic trend.
About Feuerwear®
Feuerwear® makes bags and accessoires from recycled firehose. Every Feuerwear® product is a unique piece with its own individual story. Before their reincarnation as a bag, belt or wallet, they helped firefighters to save lives for many years. They were dragged through soot, grease and mud, in extreme heat and fire, and had to transport thousands of cubic meters of water. Its previous service with fire fighting teams makes every Feuerwear® product a one-of-a-kind piece.
The Feuerwear® concept is rooted in a mission to recycle material and create green, eco friendly fashion products. But recycling is only a part of Feuerwear®s commitment to sustainable development. All products are shipped using the low-emission and energy efficient GoGreen logistics solutions of DHL. The carbon dioxide (CO2) produced by the transportation is reduced to a minimum. All production is done in Europe in small family-run shops with fair working conditions and wages.
Behind the Feuerwear® label stand the brothers Martin and Robert Klüsener. In 2005 Martin founded Feuerwear® working in the basement of his parents’ house. Now, the Feuerwear® product range meets every need from messenger bags to laptops sleeves to wallets, and is sold in more than 80 shops in 11 countries on 3 continents. The list of members in the Feuerwear® product line – Scott, Hank, Bill & Co – are meant to sound like the names of the firefighters manning an American fire engine.
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Contact
Feuerwear GmbH & Co.KG
Robert Klüsener
+492212907327
www.feuerwear.com
Robert Klüsener
+492212907327
www.feuerwear.com
Contact
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