Experiment Accidentally Produces Profit for Evolution Media

New York, NY, August 09, 2009 --(PR.com)-- Rewind a year or so. To survive unemployment after having his claim denied, a talented web programmer strikes out on his own and launches a new venture, Evolution Media, in the midst of economic turmoil. Focused on building small, inexpensive, and highly effective web applications for small businesses in the New York City area, the company finds it impossible to earn enough in a highly competitive world where offshoring has become the norm.

Seeking to add a new value-added service to its bag of tricks -- viral marketing -- Evolution Media undertakes a systematic test of various Internet marketing theories by developing several websites and deploying different marketing and monetization strategies on each one. Findings: Many of the theories peddled by various "experts" are wrong, especially in the area of social networking. As it turns out, honesty is the best policy where site marketing is concerned. Stick to what you know, in this case, unemployment and the survival thereof. (It doesn't hurt to have a timely topic, either.)

Out of the blue, one of the test sites -- SurviveUnemployment.com -- begins to take off with an almost exponential growth curve in its traffic. With traffic comes a steady source of revenue, a steady trickle slowly but surely becoming a dependable flow. It will never be a gusher, but it is daily money desperately needed by this startup in light of labor market conditions.

Lessons learned:

1) Going viral organically is still possible
2) Blogging can actually be profitable

For more information about SurviveUnemployment.com or viral marketing, contact Evolution Media.

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