Those Who Succeed Will Think Outside the Box, or, in This Case, in the Air
Airplane advertising is one form of advertising that has many advantages over the traditional forms commonly used.
New York, NY, August 03, 2009 --(PR.com)-- Financial abundance is so yesterday. Good business people know that today it pays to be creative and edgy while maintaining a healthy bottom line. Competition is fierce and there are fewer advertising dollars available and less change rolling around in consumer’s pockets.
When it comes to advertising, the overpriced methods that bring few results are gone. What’s in is what’s effective. But effectiveness is subjective and changes all the time. Good businesspeople know that they have to stay current and trendy.
A surprisingly effective form of advertising is aerial advertising, also called banner advertising. This kind of advertising is easy to spot – it’s pulled behind airplanes which fly over beaches, sporting events and other areas where people are gathered.
While aerial advertising is not always part of a basic marketing plan, Michael Arnold of New York’s Arnold Aerial Advertising says it should be.
“Airplane advertising is one form of advertising that has many advantages over the traditional forms commonly used and can be inexpensive and affordable,” Arnold said. “Unlike traditional forms of advertising which only reach out to a limited number of people, aerial advertising can almost guarantee 100 percent viewer rate. This means that just about everyone who sees the ad will look at it, read it and remember it.”
The sheer variety of banner advertising options is dizzying. And not just in terms of sizes and prices, though there are many options there. Instead, the subject matter runs from the basic to the sublime to the sexy.
Some banners that Arnold has produced and flown include those for authors, wineries and even websites that sell sex toys.
It’s truly a one-size-fits all advertising medium.
“Airplane advertising delivers the message to your entire target audience at one time,” Arnold said. “This kind of marketing works on the simple human tendency to look up when we hear an airplane, which makes us see the aerial banner that is coming behind it.”
Anyone who spends their days in the dark underbelly of a subway might not be too familiar with aerial advertising, but rather instead oversized posters selling underwear and perfume. Those who enjoy getting out, however, have likely heard and seen the innovative ads that are pulled behind planes.
And they likely pay more attention to the banner ads than they do the traditional advertising. Studies show that’s likely the case. According to a survey taken on a Miami Beach in 2004, the majority of people surveyed recalled seeing the passing of an aerial banner 30 minutes before. A full 88 percent recalled that the banner had passed, while 79 percent of respondents could recall what was being advertised on that banner.
Aerial advertising might be a bit out of the mainstream, but these days, being outside the mainstream is a good thing. Mainstream isn’t working. Those who succeed will think outside the box, or, in this case, in the air.
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When it comes to advertising, the overpriced methods that bring few results are gone. What’s in is what’s effective. But effectiveness is subjective and changes all the time. Good businesspeople know that they have to stay current and trendy.
A surprisingly effective form of advertising is aerial advertising, also called banner advertising. This kind of advertising is easy to spot – it’s pulled behind airplanes which fly over beaches, sporting events and other areas where people are gathered.
While aerial advertising is not always part of a basic marketing plan, Michael Arnold of New York’s Arnold Aerial Advertising says it should be.
“Airplane advertising is one form of advertising that has many advantages over the traditional forms commonly used and can be inexpensive and affordable,” Arnold said. “Unlike traditional forms of advertising which only reach out to a limited number of people, aerial advertising can almost guarantee 100 percent viewer rate. This means that just about everyone who sees the ad will look at it, read it and remember it.”
The sheer variety of banner advertising options is dizzying. And not just in terms of sizes and prices, though there are many options there. Instead, the subject matter runs from the basic to the sublime to the sexy.
Some banners that Arnold has produced and flown include those for authors, wineries and even websites that sell sex toys.
It’s truly a one-size-fits all advertising medium.
“Airplane advertising delivers the message to your entire target audience at one time,” Arnold said. “This kind of marketing works on the simple human tendency to look up when we hear an airplane, which makes us see the aerial banner that is coming behind it.”
Anyone who spends their days in the dark underbelly of a subway might not be too familiar with aerial advertising, but rather instead oversized posters selling underwear and perfume. Those who enjoy getting out, however, have likely heard and seen the innovative ads that are pulled behind planes.
And they likely pay more attention to the banner ads than they do the traditional advertising. Studies show that’s likely the case. According to a survey taken on a Miami Beach in 2004, the majority of people surveyed recalled seeing the passing of an aerial banner 30 minutes before. A full 88 percent recalled that the banner had passed, while 79 percent of respondents could recall what was being advertised on that banner.
Aerial advertising might be a bit out of the mainstream, but these days, being outside the mainstream is a good thing. Mainstream isn’t working. Those who succeed will think outside the box, or, in this case, in the air.
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Contact
Arnold Aerial Advertising Inc.
Michael Arnold
800-311-9130
www.arnoldaerial.com
Michael Arnold
800-311-9130
www.arnoldaerial.com
Contact
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