Spanish-Voices, a New Studio to Meet the Increasing Demand of Audio in Spanish

Miami, FL, August 02, 2009 --(PR.com)-- Spanish-Voices a new recording studio with post-production facilities is now offering American companies full localizing services from translation to audio and video recording, presenting an international casting of independent voice actors from Latin America and Spain.

Catering to the increasing need to localize multimedia products and services into Spanish, the company has a bilingual staff with the experience and tools to adapt and record in Spanish any corporate, public or private presentation. Any text or script can be translated and customize to reach the target audience in the 24 markets that speak Spanish.

With offices in Miami and studios in Guayaquil, Ecuador, Spanish-Voices features a brand new website: http://www.spanish-voices.com with over 400 samples from professional voice artists from all over the Spanish speaking world, including the United States.

Over 450 million people speak Spanish as a native language. According to United Nations it is the world's second most-spoken language by native speakers after Mandarin Chinese, and the world's third most-used language in the Internet after English and Chinese.

This is a expanding market and the need to localize products and service in the language of Cervantes is growing every year, argues Antonio García, general manager of Spanish-Voices. Advertising spending for Spanish media reached $5.59 billion in 2006, 14.4% over 2005, according to a Hispanic think tank. Following Nielsen Media Research, most global brands increased Spanish ad spending: from Procter & Gamble’s 5% to AT&T’s 69%.

But it is not only about business, from documentaries to films or audiobooks, the appetite Spanish speakers have for cultural product goes hand-in-hand with growing middle classes in Latin America. The Economist wrote in 2008 that the amount of literature translated into Spanish in a single year exceeds the entire corpus of what has been translated into Arabic in 1,000 years.

Spanish is no longer a foreign language in the US, says Antonio García, general manager of Spanish-Voices. Some facts are there to demonstrate the reality of the second language of the United States. According to National Census Bureau, 13% of US families speak Spanish at home in 2009. The US count more Spanish speakers than Spain: 45 million, therefore the US is already the 2nd Spanish speaking country after Mexico (out of 25 countries). Speaking Spanish as 2nd language means earning 7% more on average for a typical American citizen.

From schools to libraries the demand of Spanish is increasing and can't be stopped, no matter some resistance from the English-only partisans. Sales of Harry Potter Spanish version in US bookstores were higher than in whole Latin America. Same happens in the media, says Antonio García. Over 550 American radio stations broadcast in Spanish, that is 90% more than in 1998. 55 American TV stations broadcast in Spanish, 70% more than ten years ago.

According to Hispantellingence, advertisers spent $3.3 billion to market their products and services to U.S. Hispanics in 2005. By 2010, Hispanic market advertising will increase to $4.3 billion to capture this growing market. To capture that Spanish audience, American companies have to localize their corporate information, ads and multimedia products into Spanish. Spanish-Voices is there to help smooth the process, says Antonio García.

Spanish-Voices wants to offer a premium service in that localizing process, therefore the company has invested in the latest audio and video technology with ProToolsHD mixers, Millenia and Neve preamps as well as Neumann and SE mikes. Studios are fully padded and soundproofed to get the best acoustic isolation and warm sound.

Spanish-Voices can not only offer the best pristine sound from our voices, says Antonio García. Localizing agencies, producers and studios in the US have now one-stop-shop for translating, voicing and postproducing their presentations, videos, flash animations or websites.

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